Creative Copywriter, Motorway
1+ day a week in office
Car marketplace
Open for applications
Car marketplace
201-500 employees
Open for applications
1+ day a week in office
201-500 employees
Company mission
To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.
Role
Who you are
- Proven conceptual and execution expertise, with a track record of driving engagement and achieving measurable results (e.g. SEO metrics, conversion rates)
- Advanced digital brand voice development, with a keen understanding of evolving digital trends
- Strategic customer and commercial focus, translating business objectives into compelling copy
- Trend awareness and visual thinking, adapting writing styles across various channels (email, in-product, SEO, etc.)
- Exceptional communication and collaboration skills, simplifying complex concepts
- Strategic prioritisation and flexibility, managing multiple projects in a fast-paced environment
- Team collaboration and growth mindset, with a commitment to continuous learning
Desirable
- Demonstrated expertise within the automotive or tech industry
- Experience with content management systems (CMS)
What the job involves
- We're seeking a driven and experienced Midweight Copywriter to join our dynamic creative team. You'll be a versatile and strategic storyteller, capable of navigating diverse projects and delivering impactful copy across all channels
- Reporting directly to the Head of Creative, you will contribute to the overall creative strategy and execution, ensuring brand consistency and impactful messaging across all platforms
- As a key contributor, you'll take ownership of complex briefs, crafting compelling narratives that resonate with both our B2B dealer and B2C consumer audiences
- You'll demonstrate a mastery of the Motorway tone of voice, seamlessly adapting your style to suit various platforms and objectives
- Strategic Content Leadership: Contribute to overall creative strategy, ensuring brand consistency and impactful messaging
- Cross-Channel Brand Mastery: Expertly adapt the Motorway brand voice across all communication channels, including complex CRM campaigns, high-impact ad copy, and strategic on-site content
- Brief Ownership & Creative Direction: Take ownership of complex briefs, provide insightful creative direction, and deliver compelling copy that elevates the customer, dealer, and partner experience
- Content Creation & Mentorship: Independently create high-quality copy, while providing constructive feedback and guidance to junior copywriters and other contributors
- SEO & CRM Optimisation: Drive content optimisation for SEO and CRM, leveraging data-driven insights to improve performance
- High-Velocity, High-Quality Delivery: Consistently deliver accurate, well-researched, and customer-focused copy, even under tight deadlines
- Strategic Feedback Integration: Proactively seek and incorporate feedback, demonstrating a strong understanding of Motorway's commercial proposition
- Industry Expertise & Thought Leadership: Expand knowledge of the automotive industry and the used car market, contributing to Motorway's competitive advantage
- Market & Competitor Analysis: Conduct thorough market and competitor analysis, ensuring Motorway's messaging remains relevant, distinct, and competitive
Salary benchmarks
Our take
Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.
Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.
Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.
The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the ÂŁ480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."
Funding (last 2 of 4 rounds)
Nov 2021
$190m
SERIES C
Jun 2021
$63.9m
SERIES B
Total funding: $272.3m
Company benefits
- Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
- Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
- Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
- Many roles allow you to choose a schedule that works for you around your core hours
- Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
- You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
- Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
- Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
- Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
- Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk
Company values
- Create new roads - Changing things for the better through innovation
- Take the wheel - Being accountable and facing hard challenges head-on
- Be humble - Leaving egos at the door — we succeed as one
- Pedal to the metal - We move fast and act decisively
- 5-star comes as standard - Experiences that delight, excellence as standard
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Tom Leathes
(Co-Founder & CEO)Previously co-founded Top10, uSwitch.com, Official Space, LoanCube, and Acre.
Tanya Cordrey
(CPO)Previously the VP of Product at Instagram. They also spent 7 years at Guardian News & Media as a General Manager and Chief Digital Officer.
Naomi Walkland
(CMO)Previously spent almost 6 years at Bumble, initially joining as a Marketing Lead before working their way up to become the VP of EMEA & APAC Marketing.
James Wilson
(COO)Previously spent almost 8 years at Amazon in various Head of Marketplace roles. Prior to that, they spent nearly 10 years at Bain as a Principal.
Liz Kistruck
(CFO)Previously the CFO at Lyst. Prior to that, they spent almost 14 years at Expedia Group in various roles, including CFO.
People progressing
Steve joined Motorway back in October 2018 as a Senior Product Manager, since them, they have risen through the ranks to Lead PM, Head of Product, and now serve as the Principal Product Manager.
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