GTM Strategy Director, Floodbase
Analytics
$130-190k
+ Equity package
Office located in Brooklyn, NY
AI & satellite flood tracking
Open for applications
AI & satellite flood tracking
21-100 employees
Open for applications
$130-190k
+ Equity package
Office located in Brooklyn, NY
21-100 employees
Company mission
To enable all communities to prepare and respond to climate disasters by reducing the barriers to scientific information and capital.
Role
Who you are
- A B2B go-to-market specialist with 3-6 years of experience in a commercial function, with at least 2-3 years of experience leading product marketing, strategy, business development, or product initiatives in an early-stage or 0-to-1 environment
- Demonstrated success in deriving sales insights from disparate data sources and using them to develop commercial strategies
- A strong track record of influencing executive stakeholders with data-driven insights, compelling product value propositions, and strategic thinking
- Highly motivated to drive the growth of geospatial or climate analytics and/or data-driven SaaS products in new markets using product-led growth strategies – experience in InsureTech, Climate Tech, or similar data companies is preferred
- Highly customer-centric attitude with experience in forming impactful and memorable product value propositions
- A clear communicator who excels at organization and stakeholder management
What the job involves
- To help drive our next chapter of growth, we’re looking for a dynamic and experienced GTM leader to join our team
- The right candidate is excited to create value for partners and clients by creating and executing go-to-market strategies that drive early-stage product adoption and accelerate product-market fit
- This is a highly visible and cross-functional opportunity that will play a central role in expanding our market presence and ensuring our products meet the needs of enterprise customers and global partners
- This role will report to the Chief Product & Strategy Officer and work closely with senior leadership
- Go-to-Market Strategy: Leverage market and customer insights to define and independently execute go-to-market strategies to drive growth across target market segments and products
- Partner Relations: Identify, build, and independently manage insurance partner and/or client relationships, including at industry events, on webinars, and across external touchpoints
- Enable Commercial Results: Support sales by creating tailored strategies and value propositions for specific customer opportunities
- Develop collateral that addresses client challenges, and for late-stage sales calls or presentations, act as a subject matter expert in market dynamics and product capabilities
- Market & Customer Analysis: Conduct in-depth market research to prioritize and refine market segments, ideal customer profiles (ICPs), buyer and user personas, and competitive positioning
- Deliver Data-Driven Feedback: Gather and analyze qualitative and quantitative market insights to drive strategic feedback loops for executive leadership and to inform commercial, product, and marketing strategies for specific product lines and/or market segments
Our take
As natural disasters increase in occurrence due to climate change, Floodbase is addressing the uneven preemption times of insurers and government bodies by mapping and tracking potential floods through satellite imagery. Floobase uses the data collected to influence insurance claims and help communities prepare and respond to oncoming floods.
Founded by Masters students at Yale University, Floodbase’s prototype was supported by Google and quickly gained interest from investors due to its convergence of social and financial adaptation goals. Backed by several major low carbon investment firms, Floodbase’s photography has been featured on the front cover of major publications and its technology has been used by the United Nations to help improve disaster response times.
With plenty of capital behind it, Floodbase has little in the way of competition and is using its technical capabilities to develop new types of flood insurance for vulnerable communities.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Feb 2025
$5m
EARLY VC
Jan 2023
$12m
SERIES A
Total funding: $37.6m
Company HQ
Downtown Brooklyn, NY
Leadership
Beth Tellman
(Co-Founder & Chief Scientist)Currently Assistant Professor at University of Arizona. Previously Postdoctoral Researcher at Columbia University and MA Environmental Science at Yale University.
Bessie Schwarz
(Co-Founder & CEO)Previously Strategist at Yale Program on Climate Change Communication, Research Affiliate at Data Pop Alliance and Field Doctor at Environment Colorado.
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