Regional Head of Marketing, Freenow
Multi-service ride-hailing app
Job no longer available
Multi-service ride-hailing app
1001+ employees
Job no longer available
1001+ employees
Company mission
To make urban mobility safe, reliable, accessible and sustainable for all.
Role
Who you are
- 7+ years experience in Marketing, including 5+ years in a leadership position
- Exceptional communication skills and stakeholder management
- Advanced general marketing skills
- Advanced budget management experience
- Strong team player and communicator
- Self-starter. Takes the initiative. Focused on solving problems and challenging the status quo
- Fluency in English, other (European) languages is a strong plus
What the job involves
- We are looking for a Regional Head of Marketing to lead our local marketing strategy and initiatives for a region in Europe
- This role will not only oversee the local marketing strategy and execution in all respective markets, but will also professionally challenge and guide the local marketing teams to develop the most efficient, creative and successful marketing activities
- This role requires a strong professional marketing background, outstanding communication skills and the ability to drive cross country collaboration and knowledge transfer
- Full Marketing accountability for a country cluster consisting of 3-4 markets
- Manage, guide and support a team of 3-4 Heads of Marketing
- Accountable for delivering on local and cluster business targets, through outstanding local brand activations, local brand content and tactical 360 brand campaigns
- Supporting the central Digital Marketing and the central Brand teams in delivering high quality and high impact acquisition, retention and brand campaigns
- Adapting central campaigns based on local specificities and needs to ensure local marketing impact
- Closely align central marketing strategy with the central Marketing Leadership team and communicate and drive the strategy locally
- Drive the cross-market collaboration and knowledge transfer within the market cluster and together with the other Regional Heads of Marketing
- Work closely with other central stakeholders such as Brand and Marketplace Performance, as well as with other cluster responsible functions and leads such as Regional General Managers, Digital Marketing, CRM, Marketplace Performance and PR
- Partner closely with central Marketplace Performance and Data teams to track and measure all marketing activities and to make recommendations for future improvements and optimisation
- Align local budget planning and allocation closely with central Marketplace Performance team
- Develop and define annual and quarterly brand, acquisition and retention goals for all respective cluster markets
- Ensure an efficient usage of local marketing budgets across all markets in the respective cluster
- Be the voice of the markets in strategic discussions and bring customer insight to the forefront of daily operations so as to strengthen our go-to-market and brand communications
Our take
Freenow is a multi-mobility app that's working to make getting around cities safer, faster, and more convenient. The platform puts safety first, connecting passengers with thousands of experiences, vetted drives across Europe. The app offers seven different ways to travel in one place, making it easy to choose the best option for any journey - whether that's a quick work commute, an airport run, or even a night out.
Freenow has a strong European footprint and is focused on working with professional taxi drivers rather than just ride-share amateurs. The service operates in over 180 cities across nine countries and has pickups points at 50 airports. Taxis arrive in an average of four minutes, and the whole experience is cashless, letting users travel like locals.
Recently, the company was acquired by Lyft in an impressive cross-marekt usage, the Lyft app was opened 4.6M times in Freenow's marekt since earl 2024, while Freenow was used 1.2M times in Lyft's territory. This merger could double Lyft's addressable market to over 300B trips per year. Freenow CEO Thomas Zimmermann and his team will continues leading operations across their nine countries and for users, this means the platform should get even better as both companies integrate their technologies and strengths to serve customers worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2014
$50m
SERIES C
Dec 2012
$30m
SERIES B
Total funding: $97m
Company benefits
- Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
- Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
- Welcome & anniversary gifts: We'll send you a little something to celebrate these special occasions.
- Mobility benefits card: Get from A to B on us. Every month you'll get a mobility budget to try out different transport options.
- Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
- Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
- Birthday off: Celebrate in style with an extra dy off each year.
- Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.
Leadership
Thomas Zimmermann
(CEO)Previously VP of Marketing and Operations at IONIQ Group, CMO at Goodgame Studios, Online Advertising Lecturer at macromedia hochschule für medien und kommunikation.
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