Director of Demand Generation, NewtonX
$150-190k
Plus performance-based bonus compensation and equity
2+ days a week in office
AI-powered B2B research
Be an early applicant
AI-powered B2B research
201-500 employees
Be an early applicant
$150-190k
Plus performance-based bonus compensation and equity
2+ days a week in office
201-500 employees
Company mission
To uncover world-class knowledge
Role
Who you are
- You bring 8+ years of progressive experience in B2B marketing, with at least 4+ years directly in Demand Generation and 2+ years in a Director or Senior Management capacity
- Proven track record in a B2B SaaS/Tech startup environment focused on enterprise (>$500k ACV) pipeline growth
- Must have experience managing substantial performance budgets ($500K+ annually) and integrating AI/LLMs into content and campaign workflows for demonstrated scale (i.e., scaling MQLs/pipeline without linearly increasing headcount)
- Deep expertise in marketing automation (Marketo, HubSpot, etc.), CRM (Salesforce), and the analytical tools required to measure full-funnel performance
- Demonstrated expertise in B2B social media strategy, particularly LinkedIn and Twitter/X, with proven track record of building engaged audiences and driving pipeline from social channels
- Experience using AI tools for social media content creation, scheduling, and performance optimization (e.g., ChatGPT, Jasper, Lately, or similar)
- Understanding of social media algorithms, best practices for executive thought leadership, and employee advocacy program design
What the job involves
- As the Director of Demand Generation at NewtonX (M5), you are the engine driver of our high-growth strategy, singularly responsible for building and scaling the inbound pipeline
- This is a mandate to go beyond traditional campaign execution; you will revolutionize the Demand Gen function by embedding an AI-first approach into every stage of the funnel
- You are the critical leader for establishing NewtonX as the market research thought leader, transforming our unique data and insights into high-volume, quality leads and dramatically increasing our market share
- Thought Leadership Engine & AI Production: Own the creation and scaling of the thought leadership engine. Proactively leverage AI/LLMs to rapidly transform internal data, market trends, and proprietary research into articles, whitepapers, newsletters, and reports with exceptional velocity and quality, positioning NewtonX as the market research thought leader
- Social Media Strategy & Execution: Own the organic social media strategy and execution across all B2B channels (LinkedIn, Twitter/X). Use AI to scale content production and maintain consistent, high-quality social presence that amplifies thought leadership and drives inbound engagement. Develop executive social programs and employee advocacy initiatives
- Inbound Pipeline Ownership: Own the entire inbound pipeline, from first touch through conversion to a qualified opportunity (MQL to SQL). Develop and execute high-performing, integrated digital campaigns (PPC, paid social, syndication, webinars) that maximize lead volume and ROI, using thought leadership as the primary lead magnet
- Events: Own the execution of conferences and the conference calendar. Act as the strategic go-between for Sales and Marketing, ensuring the right insights from our research engine are used by the sales team to accelerate deals
- AI & Automation Leadership: Design, implement, and lead the AI roadmap for Demand Generation, integrating LLMs and automation tools to achieve exponential scale and efficiency in lead scoring, routing, and nurture sequences
- Team Collaboration: Partner closely with Product Marketing and maintain tight alignment with the Sales and BDR teams to ensure the narrative created by the thought leadership engine is consistent and effective across all GTM motions
Our take
In business, every decision needs data, but reaching those who have the expertise a company is looking for can be difficult and time-consuming. NewtonX is democratizing access to data and research, by enabling access to high-quality knowledge for all businesses, beyond those who employ a panel of experts.
The premise of NewtonX is that it matches questions to those who are verified to know the answer. Searches are custom and AI-led, and each one teaches the system so that it constantly improves at finding the most relevant professionals. As such, businesses have access to knowledge from a vast array of sources, without having to spend time sifting through irrelevant hits.
NewtonX works with an array of companies including financial institutions and Fortune 500 consulting firms, showcasing the confidence that the industry has in its platform. It has raised impressive funding over the years, the latest of which was used to continue developing its toolbox, ensuring that its proprietary search tech continues to be at the forefront of the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$32m
SERIES B
Jun 2019
$12m
SERIES A
Total funding: $46m
Company benefits
- Medical, dental, and vision insurance
- 401K 3% match, immediate vesting
- Paid Vacation and Public Holidays
- Paid Sick Days
- Pre-tax commuter benefits
- Health Savings / Flexible Savings Account
- Paid Parental / Family Leave
- Office snacks and refreshments
- Lunch and learns
- Monthly team outings and bimonthly happy hours
- Annual company retreat
- Volunteering
- Virtual fun, social activities (e.g., happy hours, painting, escape rooms, trivia, cooking classes, meditation, and more!)
Company HQ
Murray Hill, New York, NY
Leadership
Sascha J. E.
(Co-Founder & CEO)Former Consultant with McKinsey & Company and with The Boston Consulting Group. Also previously worked as a Financial Business Analyst.
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