Product Marketing Manager, Razer
$115-193.2k
Office located in Irvine, CA
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$115-193.2k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Minimum of 5 years of experience in product and marketing, preferably in the consumer electronics industry; experience in gaming a big plus
- Experience contributing roadmap development and GTM execution of consumer technology products with a track record of successful launches
- Experience leading the development and overseeing execution of global marketing plans
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Experience in working in a Global company working with cross functional project teams, ideally with responsibility for the output of non-directly managed colleagues
- Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
- College degree in Marketing or other related discipline or equivalent experience
What the job involves
- The Product Marketing Manager responsible for global product go-to-market strategy, product marketing, and contributing to the business management of Razer’s Console Gaming category
- This person will be focused on product GTM strategy and leadership by developing and executing product marketing plans and business initiatives to achieve category growth, revenue, and profitability targets
- Lead development and drive global marketing plans for Razer console gaming products and accessories
- Responsibility for BU product forecasts, tracking and revenue for worldwide console gaming category, P&L management, and drive-to goal actions
- Co-own the consumer facing product roadmap for the console gaming category at Razer with PD
- Responsible for execution of product marketing and product management functions within the Razer console product category
- Lead development of comprehensive product launch plans for new product launches, present to internal stakeholders and drive execution of plans at every level
- Support PR teams through participation, effectively communicate with outside press, and represent the category, products, and company as required
- Ensure preparation and delivery of on-time marketing assets for worldwide sales and communications channels
- Responsible for development of monthly and quarterly global marketing plans and reports for managed product lines to summarize key activities driving revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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