Senior Product Marketing Manager, Asana
New Products
$180-207k
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$180-207k
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred)
- Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories
- Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions
- Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives
- Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points
- AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- Asana Marketing is hiring a Senior Product Marketing Manager to own the GTM strategy for our new products
- This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption
- You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum
- This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility
- This role is based in our San Francisco office with an office-centric hybrid schedule
- The standard in-office days are Monday, Tuesday, and Thursday
- Most Asanas have the option to work from home on Wednesdays
- Working from home on Fridays depends on the type of work you do and the teams with which you partner
- If you're interviewing for this role, your recruiter will share more about the in-office requirements
- Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results
- Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas
- Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
- Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories
- Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment
- Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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