Lifecycle Marketing Manager, SoFi

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 4+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities
• A proven track record of driving lifecycle marketing strategy with a focus on activation—leading onboarding and early engagement programs that convert new accounts into active and high-intent users
• Strong analytical chops with experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
• Solution-oriented mindset with the ability to navigate blockers and drive work forward in a fast-paced environment
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Desirable

• As a Lifecycle Marketing Manager, you will support SoFi Student Loan Refinance activation and onboarding and help optimize existing programs and develop new programs for new products and product features
• We are looking for a skilled marketing professional who can develop and execute lifecycle marketing plans and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs
• This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications during the Activation and Onboarding stage of the customer lifecycle
• Support the development and execution of lifecycle strategies to drive activation and onboarding for new SoFi Student Loan Refinance accounts
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Student Loan Refinance journey
• Contribute to and manage an experimentation roadmap for mid-funnel activation performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops