Growth Marketing Manager, Cleo AI
Email / CRM
£52.1-71.7k
Plus equity
1-2 days a week in office
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
£52.1-71.7k
Plus equity
1-2 days a week in office
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 4+ years of relevant experience in Email/CRM
- Deep experience in the US market is a must
- Self-starter with a bias for action; proactive in getting things done without waiting for direction
- Proven ability to collaborate closely with creative and analytical teams to create attention-grabbing, high-performing marketing campaigns
- Comfortable owning internal communications for your areas and ready to speak to anyone from the CEO to an intern about channel activities
- Proficient in using data and insights to inform strategy and decision-making
- Superb project management and organisational skills
- Experience in B2C marketing is required
- Experience in Fintech and App Marketing is of interest, but not required
What the job involves
- We’re looking for an experienced CRM Manager with in depth working knowledge of both email and push notifications to help us accelerate, grow and expand our CRM efforts.
- Over the past year, Cleo has doubled in size, thanks in large part to the efforts of our Growth Marketing team across paid and owned channels, including Email and notifications
- We are now looking to increase growth further by bringing in an experienced Growth Marketing Manager with proven success in running Email campaigns in the US market
- This is an exciting opportunity where you will take ownership of all our Email and Notification communications from the moment a user signs up to the point they subscribe to one of our products
- Additionally, you will support communications across the rest of the user journey
- You will inspire us with your vision for how we can grow email and notifications as a part of our Growth Marketing strategy at Cleo
- Reporting to the Growth Marketing Lead for Owned Channels, you will have access to established creative, data, engineering, brand, and product marketing teams to support you in driving impact
- Take full ownership of Email and Notifications, setting out strategies, identifying impact vs. effort trade-offs, and delivering measurable results
- Go beyond emails, implement and optimize push notification strategies to enhance engagement and retention
- Run extensive tests, constantly trying new creative campaigns and strategies to maximise growth from each email
- Work closely with our creative team to design engaging and effective email campaigns
- Develop compelling copy and visuals that align with Cleo’s brand voice and resonate with our audience
- Understand our users and their journey to create relevant and impactful communications
- Be comfortable delivering results from your work in a data-led environment, supported by an established data team
- Utilise basic SQL skills, or be willing to learn them, to access necessary data independently
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
Share this job
View 44 more jobs at Cleo AI