Product Marketing Manager, Leap Tools

• This role is ideal for someone who thrives in a fast-paced, high-growth environment and is passionate about using data-driven insights to craft compelling narratives that resonate with our target audience
• The ideal candidate will collaborate closely with cross-functional teams, including product, sales, and customer success, to ensure successful product launches and ongoing customer engagement
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 3+ years of experience in product marketing, preferably within the B2B SaaS space
• Proven ability to manage and execute go-to-market strategies and product launches
• Experience in conducting competitive analysis, market research, and customer interviews
• Strong written and verbal communication skills with the ability to craft compelling product messaging
• Storytelling skills, with a focus on concept and an appreciation for narrative
• Familiarity with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics, Salesforce)
• Ability to thrive in a fast-paced, deadline-driven environment while maintaining attention to detail
• Strong project management skills with the ability to handle multiple tasks simultaneously
• A results-oriented mindset with a passion for data-driven decision-making

Desirable

• We are looking for a Product Marketer to develop and execute impactful go-to-market strategies for our B2B SaaS product offerings
• Go-To-Market Strategy: Own and execute end-to-end go-to-market (GTM) strategies for new product launches, feature updates, and positioning initiatives
• Market Research & Competitive Analysis: Conduct in-depth market research, including customer feedback, competitive analysis, and industry trends, to inform product positioning and messaging and create ICPs and personas
• Messaging & Positioning: Develop clear, consistent, and differentiated messaging for our products that resonates with our target audience and supports sales and marketing initiatives
• Content Development: Collaborate with content teams to create high-quality marketing collateral, including case studies, whitepapers, video scripts, blog posts, website copy, presentations, and email campaigns
• Product Launches: Lead the planning and execution of product launches, ensuring alignment with sales, product, and customer success teams to drive adoption and growth
• Sales Enablement: Equip the sales team with the tools, training, and resources they need to sell effectively and efficiently
• Customer Engagement: Develop customer engagement strategies to nurture existing clients, gather feedback, and optimize product usage
• Performance Metrics: Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts and identify areas for optimization
• Collaboration: Work closely with product management, sales, customer success, and marketing teams to ensure a cohesive approach to messaging, product launches, and customer engagement
• Demand Generation: Work with demand generation teams to drive lead generation through compelling campaigns and messaging

• Now: You upload your resume and complete a brief questionnaire
• Step 1: We arrange a People & Culture screen with you to assess your abilities
• Step 2: You attend the second video interview soon after
• Step 3: You meet with our Director of Dealer Operations
• Step 4: You meet our VP of Marketing and Director of People and Culture
• Step 5: You meet one of the founders
• Step 6: You receive an offer
• Take the Leap. Apply now