Field Marketing Manager, Credo AI

• Experience: 3+ years in field or event marketing for B2B software solutions
• Technical Proficiency: Experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Notion)
• Project Management: Strong organizational skills that are displayed through running effective meetings, holding internal stakeholders accountable, and managing multiple projects simultaneously
• Analytical Skills: Ability to analyze new event opportunities to inform decision-making and strategy development for future events
• Communication: Excellent verbal and written communication skills, with the ability to effectively engage stakeholders at all levels, especially on the leadership team
• AI fluency or wllingness to learn is a requirement

Desirable

• We are seeking a strategic and self-starter Field Marketing Manager to spearhead our field marketing initiatives. This role offers an exciting opportunity to develop and execute comprehensive, global field marketing strategies.
• You will manage a mix of sponsored and self-hosted events, as well as participate in co-marketing initiatives targeting prospects, customers, and partners
• Strategic Planning: Develop and implement in-person marketing strategies aligned with sales objectives to drive demand and sales across targeted markets
• Event Management: Plan and execute a variety of events, including industry conferences, regional events, and partner programs, ensuring effective pre-event engagement, onsite conversations, and follow-up from the sales team
• Cross-functional Collaboration: Work closely with the sales and marketing teams to build an event plan that aligns with our target account list and pipeline goals
• Budget Oversight: Manage the marketing event budget, ensuring optimal allocation of resources and tracking ROI on events
• Performance Analysis: Create and track key performance indicators (KPIs) and analyze post-event data to inform future marketing programs and strategies
• Vendor Management: Experience managing external vendors or agencies to execute various types of events across NA and Europe