Product Marketing Manager, Cytora
+ Stock options
Configurable platform enabling commercial insurers to create digital workflows
Open for applications
Configurable platform enabling commercial insurers to create digital workflows
21-100 employees
Open for applications
+ Stock options
21-100 employees
Company mission
Cytora's mission is to transform insurance by helping insurers generate fairer premiums and enabling society at large to transfer risk in new and seamless ways.
Role
Who you are
- Experience as a Product Marketer in a B2B software company, ideally experience working within the Insurtech or Fintech sector
- Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
- Demonstrated track record in crafting compelling messaging, content, and campaigns throughout a product's lifecycle
- You think critically, creatively and objectively. You use metrics and analysis to drive informed business decisions and define differentiated product positioning
- A track record of collaborating with a variety of cross-functional partners in a dynamic environment. You’re comfortable with ambiguity and remain focused on customer needs
- You are data driven and can turn insights into actionable growth initiatives
What the job involves
- As a Product Marketer at Cytora, you’ll be responsible for positioning and messaging, product launches, sales enablement and other initiatives that push our brand and business forward
- Product Marketing is a highly cross-functional role
- You will partner closely with multiple teams across the entire product lifecycle, building out the strategies and content needed to take Cytora’s products from concept stage to launch and adoption
- You’ll ensure the Cytora platform has clearly articulated messaging supported by truthful customer insights and proof points
- This role will give you a rare chance to help define a global technology platform brand
- Design and execute product marketing strategies needed to reach different customer segments: talk regularly to customers and prospects and drive qualitative and quantitative insights that inform your work (content, messaging, positioning etc)
- Work cross-functionally with Product and Customer Success teams to understand the technology and use cases to be able to ‘translate’ it into website content and sales materials
- Advocate for our existing and prospective users, be informed about our competitive landscape and become the go-to expert for our product area to help shape the product roadmap and strategy
- Collect and distil feedback about our platform, helping us identify trends and unmet needs, craft better value propositions and better please internal and external customers
- Develop and maintain a forward-looking schedule of all product launches, collateral, and campaigns
- Development of go to market materials (presentation decks, product videos, website pages, sales collateral, case studies, white papers) or provide any other support needed by our Sales team
- Work with analysts, business leaders and influencers to keep Cytora at the forefront of digital risk processing category
- Own Cytora’s learning programme - Risk Flow Academy
Our take
Insurance is vital to the economy, giving businesses the confidence to realise their ambitions in the face of uncertainty, but the underlying systems that insurance is built on are broken. Cytora is creating new foundations for insurance by providing insurers with the building blocks they need to deliver efficient, accurate underwriting and seamless customer experiences.
Cytora's platform enables risk submissions to be digitised, consistently evaluated using internal and external data sources and automatically processed for underwriting decision making. This means that risks can be digitally processed, maximising automation levels and delivering enhanced control over risk selection.
Cytora recently partnered with global specialist insurer Beazley, which follows a series of recent milestones for Cytora, including partnerships with Allianz, Markel and Ecclesiastical. The company is eyeing the US for its next expansion strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
47% female employees
35% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$31.6m
SERIES B
Dec 2017
$5.6m
EARLY VC
Total funding: $40.1m
Company benefits
- Enhanced parental leave when having, adopting or fostering a child
- 33 days holiday (incl. bank holidays)
- Remote-first
- Work abroad budget - £2000 for every Cytorian each year, empowering and encouraging us to work beyond our regular spaces
- Share options
- Flexible hours
- £1500 L&D budget
- Home office budget
- Vitality private healthcare
Company HQ
Barbican, London, UK
Leadership
Richard Hartley
(CEO)Leads business strategy. Previously product strategist at eBaoTech, a cloud technology vendor to the insurance industry.
Aeneas Wiener
(CTO)Leads engineering and data science. Has a highly technical PhD from Imperial, giving him the skills required to price commercial risk.
People progressing
Dimitra joined Cytora as a Junior Software Engineer in February 2022 before earning promotion to Software Engineer
Sam joined as Business Agility Director in 2019 before progressing to VP Product in 2022
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