Senior Product Marketing Manager, Float
Growth
Corporate cards and smart spend management software
Open for applications
Corporate cards and smart spend management software
101-200 employees
Open for applications
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- We’re looking for a growth-minded product marketing manager with a blend of technical and creative skills and a passion for experimentation to champion our small business strategy at Float
- You've got the experience. You bring to the table 7+ years of experience in marketing or product for B2B SaaS and/or fintech, and specific expertise in lifecycle automation and PLG go-to-market motions. Prior experience in a product marketing role or working within a product marketing team is a bonus
- You’re a marketing automation subject matter expert. You’re comfortable working with data, as well as CRM, marketing automation and customer communication software, with the ability to jump in and learn new tools as needed
- Direct experience operating as a full-stack lifecycle marketer, leading cross-channel initiatives from ideation to execution is ideal for this role
- You're customer-obsessed and data-oriented. You are customer-obsessed and data-oriented, actively seeking new insights to inform your strategies and measure your impact
- By leveraging market feedback and customer insights, you can connect Float products with our customers at key touchpoints, continually experimenting and iterating to drive growth
- You balance the technical and the creative. With excellent written and verbal communication skills, you can independently craft compelling marketing content for multiple formats. You know how to tell a story and tailor your messaging to resonate with diverse audiences
- You're tenacious and results-driven – without ego. You are comfortable with aggressive goals, and have a reputation for working tenaciously to smash them
- You have demonstrated your ability to drive product adoption through thoughtful campaigns, in-app experiences, email content and frontline team enablement
- You have a track record of cross-functional partnership. You excel in working with teams across different domains, product, rev/ops and customer success, to ensure a cohesive and integrated approach to customer experience
- You can manage stakeholders at all levels, from individual contributors to senior executives. Experience driving executive-level conversations is essential
- You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact
What the job involves
- You will report to the Director of Product Marketing and be an integral part of an ambitious cross-functional growth team composed of marketers, product managers, and engineers
- In this role, you will be directly responsible for driving outcomes within a well-defined customer segment and will be contributing significantly to Float’s next phase of growth
- You will own or report against exec-level metrics like – time to onboard, product adoption, upsell rate
- Your efforts will enhance our product’s ability to serve SMBs across Canada, ensuring they receive tailored solutions that meet their unique business finance needs
- Own the Float Customer Journey for SMBs: Design and build comprehensive cross-channel campaigns and always-on flows for the post-acquisition customer lifecycle, ensuring alignment with core PLG objectives and metrics
- Create Engaging Content and Communications: Produce compelling content and polished communications that resonate with our ICP, driving engagement and action through every touchpoint
- Leverage Data and Automation: Utilize data analytics and marketing automation tools (Hubspot, Intercom, Appcues, etc.) to better understand user journeys, segment audiences, and deliver personalized experiences that enhance customer experience and achieve business outcomes
- Collaborate with Cross-Functional Teams: Work within a closely knit cross-functional growth team to rapidly iterate on user experiences that drive activation and adoption, while planning marketing activities in alignment with broader business goals and customer needs
- A/B Testing and Experimentation: Generate and test hypotheses using A/B tests and other experiments to determine the effectiveness of lifecycle strategies. Surface and share key learnings and recommendations with wider GTM and product teams
- Be the Voice of the Customer: Take a human-centered approach to everything you ship, acting as a driving force for qualitative customer research within the cross-functional growth team
- Understand and advocate for the importance of customer feedback and qualitative insights, and be a champion for your customer segment within the growth team and across the broader organization
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$26.5m
SERIES A
Jul 2021
$4m
SEED
Total funding: $32m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company values
- Business spending made simple - Building a business is hard enough. We're pairing innovative financial solutions with intuitive software to empower companies and teams. We started by eliminating the time-consuming and mindless tasks associated with corporate spending and we're not stopping until all business spending is as it should be—simple
- Ready. Set. Grow - We know that with the right tools, companies and teams can focus on growing their business, not tracking expense reports, chasing receipts, or waiting for personal reimbursements
- Built with the best - We've devoted thousands of hours working directly with finance leaders, managers, and employees to build the best spending experience. Our team and investors bring experience from leading software companies including Uber, Shopify, Robinhood, and Clearco
Company HQ
Fashion District, Toronto, ON
Articles
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
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