Performance Marketing Manager, Relay
CA$117-143k
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
Be an early applicant
CA$117-143k
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them
- You've been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set
- You're comfortable operating in ambiguous situations where playbooks are still being written and priorities change
- You're SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value
- You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction
- We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more
What the job involves
- You'll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget
- Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible
- Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS
- Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals
- Build out Relay's paid social program, bringing your own point of view on where and how it can scale
- Manage day-to-day relationships with Relay's advertising and media buying vendors
- Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction
- Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value
- Flex spend allocation and creative approach across Relay's dual acquisition motion — self-serve (PLG) and sales-assisted — recognizing that a single playbook doesn't work for both
- Bring an independent point of view on channel best practices and attribution reads, rather than accepting industry "best practices" or a model's output at face value
Application process
- Stage 1: A 30-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Demand Generation
- Stage 3: A 60-minute live session with members of our Marketing team
- Stage 4: A 45-minute in-person interview with a member of the Leadership team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2026
$50m
GROWTH EQUITY VC
May 2024
$32.2m
SERIES B
Total funding: $101.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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