Marketing Segmentation Analyst, Zoom
$76.8-186.2k
More information about location
Work platform for human connection
Open for applications
Work platform for human connection
1001+ employees
Open for applications
$76.8-186.2k
More information about location
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- 5+ years related experience of working with large scale databases that focus on both B2C/B2B data
- Very strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses and BI dashboard/reporting tools
- Strong expertise in data analysis, reporting and a strong proficiency in SQL or equivalent
- Strong attention to detail and analytical mindset, an ability to turn data into actionable insights
- Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders
- Problem-solving mindset with attention to detail and can work independently and take initiative
What the job involves
- Reporting into the Marketing Data Operations Lead, the role of the Marketing Segmentation Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management
- . The Marketing Segmentation Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments and create innovative segmentation strategies for email campaigns
- Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis
- Leading the continuous efforts to look for ways to improve data quality within the database to maximize marketable audiences and database utilization
- Create and develop segmentation models for improved audience targeting
- Act as a strategic consultant to regional marketers, translating their business goals into sophisticated audience targeting strategies
- Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation
- Collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement
- Provide ongoing sessions with the marketing team to help improve understanding and best utilization of Zooms marketing database
- Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database
- Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs
- Analyze lead flow and database health to identify untapped opportunities for market expansion in specific regions
Application process
- Anticipated Position Close Date: 03/01/26
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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