Content Marketing Strategist, Teachable

• 4+ years experience in content marketing, brand marketing, and/or product marketing. Background in journalism, editorial, publishing, or digital media is preferred
• Proficient in interpreting data and research and responding with content that speaks to the wants and needs of the customer
• A respect for maintaining the integrity of the brand voice and tone
• A mastery of engaging, persuasive writing style and the ability to adapt your tone to various customer segments
• The ability to produce content that delivers on core marketing objectives and KPIs
• Basic knowledge of SEO best practices for on-page optimization
• Excellent project management skills and an ability to prioritize when there are multiple projects in flight; must have experience leading big projects from ideation to completion
• Experience maintaining a content calendar and upholding brand tentpole events
• The ability to present and communicate work and goals effectively
• Skilled in cross-departmental collaboration
• Excellent grammar and editing skills
• The ability to adapt content to a variety of channels as well as expand the impact and effectiveness of those channels
• Experience with or an eagerness for experimenting with content and workflow tools such as AI/ChatGPT
• A passion for writing content that educates and improves people’s lives

Desirable

• As our content marketing strategist, you’ll own several of our powerful content channels.
• In addition, you’ll strategize and experiment with ways in which we can grow our top-of-funnel content and nurture leads
• With a passion for both content creation and metrics reporting, you’ll play a pivotal role in deepening Teachable’s content marketing strategy and brand presence
• Creating compelling content is an art; the person who is the right mix of wordsmith, strategist, and marketer is hard to find, but we’re confident you’re out there
• In this full-time position, you’ll play a large role with educational content development and work cross departmentally to address the needs of our creators
• You’ll conceptualize and develop educational articles and courses, ebooks and case studies, video scripts and content packages, and you’ll be responsible for our weekly newsletter, In the Know
• You’ll be expected to bring a strong creative mind and an enthusiasm for content creation to each of the channels you manage. This is a great role for experimenting, big ideas, and autonomy
• You’ll report to our senior content marketing manager as a part of our Brand and Content team
• You’ll work daily with our marketing team, product team, CRM team, and creative team to build educational content experiences that propel our creators to new levels of success while supporting larger marketing team KPIs and company goals
• Drive engagement, conversion, and acquisition by planning, developing, and writing content that educates and inspires our creators
• Partner with senior content marketing manager to develop and execute new content, experiments, and strategies to target top-of-funnel audience and promote lead nurture experience
• Develop alongside senior content marketing manager and maintain Teachable’s content strategy and content calendar
• Build and execute content across multiple Teachable properties including, but not limited to, in-product course academy, blog, video, and email
• Build Teachable’s reputation for best-in-class educational content for creators, entrepreneurs, and business owners
• Work cross departmentally to develop content that can be used to increase acquisition and conversion and support user testing
• Get to know our customer segments inside and out and anticipate their content needs
• Collaborate creatively with our CRM, social, community, partnerships, and copywriting teams
• Own our expanding newsletter channel
• Own case study process and execution in collaboration with product marketing team, video strategist, and content lead
• Conceptualize and create new content downloads for various customer segments to assist in acquisition
• Conceptualize and create courses for Teachable creators