Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.
The company has pivoted from its initial mission of improving marketers' ROI with social listening to a more ambitious one: 'building a new kind of intelligence'. The pivot comes after its merger with former main rival, Crimson Hexagon and its acquisition with PR and media software company Cision.
The company is positioning itself to help big brands to use social data, among many other types, to make deep-acting business decisions. This is opening up an even larger market for its services, with two-thirds of the Forbes 100 companies as clients.
Freddie
Company Specialist at Welcome to the Jungle