Manager of Impact Communications & Engagement, Vita Coco
$90-95k
2+ days a week in office
Coconut-based beverages
Be an early applicant
Coconut-based beverages
501-1000 employees
Be an early applicant
$90-95k
2+ days a week in office
501-1000 employees
Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Role
Who you are
- 4 - 6 years of proven experience in strategic communications, public relations, marketing or employee engagement, preferably in the sustainability, nonprofit, or corporate social responsibility sectors
- Strong storytelling and writing skills with a demonstrated ability to create compelling content for diverse audiences
- Experience designing and implementing employee engagement programs that foster culture and community
- Familiarity with DEI principles and best practices in both internal and external communications
- Deep knowledge of ESG voluntary disclosures and guidance reporting frameworks (e.g., IFRS, SASB, GRI, CDP, GRI, TCFD/TNFD recommendations, ESRS, CSRD, UN Global Compact)
- Holistic understanding of environmental impacts, key issues in society, and the intersection of culture and business
- Able to communicate competently on a wide array of ESG issues
- Be a proactive self-starter and independent thinker but a team player
- Experience in sustainable communications, including annual report copywriting a plus
- Experience in purpose led brand marketing a plus
- Experience in non-profit relationship management
- Have strong time-management skills and highly organized
What the job involves
- The Impact Communications & Engagement Manager is a key leader responsible for managing and executing strategic ESG communications and employee engagement initiatives that amplify our organization’s sustainability and social impact vision
- Reporting to the Program Director of Sustainability and Social Impact, this role will oversee storytelling, culture-building, and employee engagement efforts that highlight our commitment to environmental sustainability, culture and belonging
- THIS ROLE IS BASED OUT OF OUR NYC HQ REPORTING DIRECTLY TO THE PROGRAM DIRECTOR, SUSTAINABILITY & SOCIAL IMPACT
- Collaborate with marketing to manage impact related content and activations, including social, influencer, brand activations and comms, trade, and digital/CRM/growth marketing
- Partner with corporate communications and PR to develop and execute a dynamic ESG communications plan to showcase our impact initiatives, including sustainability programs, community partnerships, and employee stories
- Manage Vita Coco Community Foundation’s communication and advocacy work, including owned channels (website, social, etc)
- Support category and consumer insights to create compelling ESG narratives using various storytelling tools (e.g. sell sheets, presentation materials, etc)
- Lead and develop employer branding communications on owned channels in partnership with HR
- Support legal and finance in regulatory disclosures related to ESG (e.g. Annual report)
- Lead the end-to-end ideation, copywriting, publishing, and layout of Vita Coco’s annual ESG impact report
- Design and lead employee engagement campaigns, events, and internal communications in partnership with our employee Culture & Belonging communities to inspire participation in belonging initiatives
- Ensure that diversity, equity, and inclusion principles are integrated across all communication and engagement efforts
- Collaborate with internal teams and external partners to align communications and engagement activities with organizational impact goals
- Manage domestic partnerships that support Vita Coco’s impact work that engages employees or collaborates with marketing activations
- Lead volunteering and product donation strategies as part of Vita Coco’s charitable giving program
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game - but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Employee endorsements
Opportunities to learn
"I feel supported and encouraged to take advantage of learning opportunities. On top of that, the environment and culture make failing and making..."
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Company benefits
- Health Benefits
- 401(k) + Match
- Paid Holidays and Unlimited Vacation
- Phone Allowance
- Car Allowance
- Gas Card
- Professional Development
- Financial Advisors
- Employee Product Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- CALM & PEERFIT Gym Membership
- Vita Coco E*Trade Account
- Pet Insurance & Dog Friendly Office
Company values
- Inclusivity
- Transparency
- Optimism
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Michael Kirban
(Executive Chairman)Has been with the company ever since co-founding it back in 2004.
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