Product Marketing Manager, Nextdoor
$115-155k
+Equity grant; With equal quarterly vesting, your first vest date would be within the first 3 months of your start date
More information about location
3 days a week in office
Private social network for neighbours
Open for applications
Private social network for neighbours
501-1000 employees
Open for applications
$115-155k
+Equity grant; With equal quarterly vesting, your first vest date would be within the first 3 months of your start date
More information about location
3 days a week in office
501-1000 employees
Company mission
Nextdoor’s mission is to cultivate a kinder world where everyone has a neighbourhood they can rely on.
Role
Who you are
- Minimum of 7 years working experience and 2 years experience in a product marketing capacity
- Ability to be a self-starter in a fast-paced environment
- Exceptional written and verbal skills to communicate and present to senior leadership
- Ability to deliver succinct, impactful messaging that resonates with our users
- Strong analytical skills and ability to distill data into insights
- Well organized and detail-oriented
- Excellent teamwork skills
- Deep curiosity and drive to continuously improve the experience for our users
- Unquestioned integrity, impeccable judgment, and the ability to think critically
- A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully
What the job involves
- As a Consumer Product Marketer, you’ll play a critical role in our marketing efforts
- In this role, you’ll represent the voice of the consumer in designing the product, develop positioning for new products and features plus lead go-to-market (GTM) strategies
- At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees
- If you want the challenge of fast-paced growth, the satisfaction of launching valuable products to consumers, and the pride in helping grow a world-class marketing team, this is the place for you
- Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
- Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to develop recommendations to influence the product roadmap
- Tell the Nextdoor story through developing effective product positioning and messaging
- Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
- Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
- Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
- Continuously optimize the approach to improve alignment and efficiencies
- Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
- Build in-person relationships with team members and contribute to the culture that Nextdoor values
Our take
Nextdoor is a private social network that aims to encourage social interaction between neighbours and make people aware of crime in their area.
The social network has had huge success in the United States and has expanded internationally, with Nextdoor now present in more than 242,000 neighbourhoods around the world.
The company's main competition comes from local Facebook groups, which have become less and less popular due to their comparative lack of functionality. Nextdoor's laser focus on building for neighborhoods has helped them to build a better product, and their advertising partnership with Oracle, launched in 2022, will help bring more transparency to Nextdoor's sponsorships.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2019
$124.7m
Dec 2017
$76m
Total funding: $200.7m
Company benefits
- Monthly wellness stipend
- 12 weeks of parental, family or medical leave
- Global end of year shutdown
- Learning and development stipend
- Work from home opportunities
- Health insurance
Company values
- Earn trust every day
- Invest in community
- Customer obsessed
- Think big
- Experiment and learn quickly
- Act like an owner
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Prakash Janakiraman
(Advisor & Co-founder)Graduated from the University of California, Berkeley before working in engineering roles at Google and as the co-founder of Fanbase.com
David Weisen
(Engineer & Co-founder)Worked as a software engineer at Google, Fanbase.com and Open Harbour after graduating from Stanford with a degree in Computer Science
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 21 more jobs at Nextdoor