Product Marketing Manager, Nextdoor

$115-155k

+Equity grant; With equal quarterly vesting, your first vest date would be within the first 3 months of your start date

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office

Private social network for neighbours

Job no longer available

Private social network for neighbours

501-1000 employees

B2CPrivacyNetworkingSocialSaaS

Job no longer available

$115-155k

+Equity grant; With equal quarterly vesting, your first vest date would be within the first 3 months of your start date

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office

501-1000 employees

B2CPrivacyNetworkingSocialSaaS

Company mission

Nextdoor’s mission is to cultivate a kinder world where everyone has a neighbourhood they can rely on.

Job

Company

Role

Who you are

Minimum of 7 years working experience and 2 years experience in a product marketing capacity
Ability to be a self-starter in a fast-paced environment
Exceptional written and verbal skills to communicate and present to senior leadership
Ability to deliver succinct, impactful messaging that resonates with our users
Strong analytical skills and ability to distill data into insights
Well organized and detail-oriented
Excellent teamwork skills
Deep curiosity and drive to continuously improve the experience for our users
Unquestioned integrity, impeccable judgment, and the ability to think critically
A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully

What the job involves

As a Consumer Product Marketer, you’ll play a critical role in our marketing efforts
In this role, you’ll represent the voice of the consumer in designing the product, develop positioning for new products and features plus lead go-to-market (GTM) strategies
At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees
If you want the challenge of fast-paced growth, the satisfaction of launching valuable products to consumers, and the pride in helping grow a world-class marketing team, this is the place for you
Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to develop recommendations to influence the product roadmap
Tell the Nextdoor story through developing effective product positioning and messaging
Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
Continuously optimize the approach to improve alignment and efficiencies
Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
Build in-person relationships with team members and contribute to the culture that Nextdoor values

Our take

Nextdoor is a private social network that aims to encourage social interaction between neighbours and make people aware of crime in their area.

The social network has had huge success in the United States and has expanded internationally, with Nextdoor now present in more than 242,000 neighbourhoods around the world.

The company's main competition comes from local Facebook groups, which have become less and less popular due to their comparative lack of functionality. Nextdoor's laser focus on building for neighborhoods has helped them to build a better product, and their advertising partnership with Oracle, launched in 2022, will help bring more transparency to Nextdoor's sponsorships.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

8% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (2.6)

Company

Funding (2 rounds)

May 2019

$134m

Dec 2017

$81.7m

Total funding: $215.7m

Company benefits

Monthly wellness stipend
12 weeks of parental, family or medical leave
Global end of year shutdown
Learning and development stipend
Work from home opportunities
Health insurance

Company HQ

SoMa, San Francisco, CA

Leadership

Prakash Janakiraman

(Advisor & Co-founder)

Graduated from the University of California, Berkeley before working in engineering roles at Google and as the co-founder of Fanbase.com

David Weisen

(Engineer & Co-founder)

Worked as a software engineer at Google, Fanbase.com and Open Harbour after graduating from Stanford with a degree in Computer Science

Salary benchmarks

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