Demand Generation Vice President, Secure Code Warrior
Secure code training platform for developers
Job no longer available
Secure code training platform for developers
201-500 employees
Job no longer available
201-500 employees
Company mission
To inspire developers to become security conscious.
Role
Who you are
- Minimum of fifteen (15) years of corporate marketing, brand marketing, and/or marketing communications experience at an enterprise SaaS start-up or high-growth company, with at least ten (10) years of experience leading teams
- Strong proficiency in demand generation strategies, performance marketing techniques, and content strategy development
- Experience in hands-on execution of marketing campaigns across various channels, including digital, social media, email marketing, and paid advertising
- Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team to achieve ambitious growth targets
- Strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to sales stakeholders
What the job involves
- We are looking for a marketing leader to manage and develop a team of marketers to execute Secure Code Warrior’s digital strategy
- Reporting to the Chief Marketing Officer, our Vice President of Demand Generation will be responsible for running and optimizing cross-channel acquisition and engagement programs, with the objective of growing customer acquisition, ensuring that our website is optimized to drive conversion, and creating integrated campaigns. The ideal candidate will also be a player-coach who can inspire and mentor others
- Owning the marketing operations and entire digital marketing strategy, you will build out our customer journey mapping - ensuring that our digital programs are supportive of our goals
- Your team will craft global performance-based integrated campaigns that will drive key acquisition, engagement, and pipeline goals
- Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture
- Oversee demand generation efforts, including account and vertical-based marketing, quality funnel conversion rates to the pipeline, nurturing customers and prospects, and optimization spend across various marketing channels
- Drive performance marketing campaigns, leveraging data-driven insights and analytics to optimize campaign performance and maximize ROI
- Collaborate closely with the sales team to align marketing efforts with sales goals, ensuring marketing supports and enhances sales processes and motions. Partner with the sales teams to develop outbound plays to complement our inbound marketing strategy
- Develop and implement content strategies across the customer journey that resonate with target audiences and support demand generation and conversion
- Stay up-to-date with industry trends, competitive landscape, and best practices in growth marketing, leveraging this knowledge to drive continuous improvement and innovation
- Track and report on key growth metrics, providing regular updates and actionable insights to the executive team
Our take
The cybersecurity market is going through a massive transformation as the nature of attacks grows more sophisticated, and the very infrastructure that companies build on becomes more complex to defend. Standing apart from other businesses addressing this, Secure Code Warrior does not offer security solutions, but instead allows systems to be implemented from the ground up through developers themselves.
This has proven to be a great idea, especially as companies have recently been much more open to online staff training, or upskilling. Secure Code Warrior’s platform is extremely popular, with teams at major companies like MasterCard, Reddit, the BBC, IKEA, and Zoom using it to train their developers to code in a secure manner.
Though the cybersecurity market is fiercely competitive, Secure Code Warrior appears to have found its place within it. In 2022 it joined GuidePoint Security's Emerging Cyber Vendor Program, which supports emerging cybersecurity vendors in expanding their federal footprint, and in 2023 it secured 50 million USD in funding to help further develop the platform and increase its market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2019
$7.5m
SEED
Mar 2019
$0.2m
SEED
Total funding: $7.7m
Company benefits
- Share options
- Parental leave
- Unlimited paid time off
- Personal & professional development
- Warrior referral program
- Work from home package
- Social events
- Flexible work environment
- Healthy snacks and good coffee
- Health and well-being program
Leadership
Pieter Danhieux
(CEO & Co-Founder)Forbes Technology Council Member and Principal instructor for the SANS Institute teaching military, government and private organisations security techniques. Was previously in charge of Strategy and Innovation for Belgian cybersecurity company NVISO.
Matias Madou
(CTO & Co-Founder)Previously co-founded cybersecurity company Sensei Security, after serving as Lead Software Security Practice and Head of Product Development for NVISO.
Fatemah Beydoun
(Chief Customer Officer)Previously worked in Security Analysis, Operations Management, and National Director roles at BAE Systems Applied Intelligence and the Australian Information Security Association (AISA).
Colin Wong
(Chief Dragon Slayer & Co-Founder)Before co-founding Secure Code Warrior they worked in Software Engineering for BAE Systems Applied Intelligence.
Jaap Karan Singh
(Director of Customer Strategy & Co-Founder)Experience Web Developer, who previously worked in Security Testing for BAE Systems Applied Intelligence.
Nathan Desmet
(Director of Engineering & Co-Founder)Previously co-founded Sensei Security, and founded Applix, a software consultancy firm. Before Secure Code Warrior they worked for NVISO, creating the Cyber Security Challenge platform, the biggest computer security competition in Belgium.
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