Senior Data Analyst, Wise
SEO Content
£60-75k
+ RSU's
1-5 days a week in office
Money without borders
Open for applications
Money without borders
1001+ employees
Open for applications
£60-75k
+ RSU's
1-5 days a week in office
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- We are seeking to hire a skilled Senior Marketing Analyst with a specialization in SEO to join our organic marketing team at Wise
- Our mission, "Money Without Borders," motivates us to develop the most efficient way to move and manage money worldwide
- If you're passionate about this mission and eager to make an impact, this role is ideal for you
- Experience: Experience as an analyst in SEO or performance marketing, with a robust understanding of these areas. You should have a solid base knowledge of the SEO discipline
- Technical Skills: Proficiency in SQL and Python (or R). Experience with web scraping libraries
- SEO Tools Familiarity: Experience with SEO tools like Google Search Console, Ahrefs, SEMrush to conduct keyword research and analyze website performance, in addition to site crawlers such as Screaming Frog, Botify or OnCrawl
- Analytics and Visualization Skills: Knowledge of Google Analytics, Mixpanel, and experience with visualization tools like Looker, PowerBI, or Tableau
- Marketing Knowledge: Understanding of key marketing concepts such as Customer Acquisition Cost, Lifetime Value, Revenue, and Margin
- Collaboration Skills: Experience collaborating with marketing teams and external partners, effectively managing senior stakeholders
Desirable
- Experience working with APIs in Python, Regex or Google Tag Manager
- Familiarity with different techniques to optimise content for SEO success (Eg: applying NLP or LLMs within the SEO domain)
What the job involves
- As part of our team, you will be helping us create an entirely new network for the world's money
- SEO Growth Analysis: Proactively identify the right areas to conduct in-depth analysis of SEO data in order to share actionable insights and recommendations that improve channel performance. This would involve analysing which markets or topics to prioritise, in order to best maximise our existing content and expand into new areas. In addition to this, evaluating the economics of the channel, and implementing new processes related to keyword research, content optimisation and automation
- Performance Tracking and Measurement: Collaborate with your team to accurately track and monitor the growth and performance of SEO channels, with a focus on understanding conversion paths to maximize engagement and conversion after the initial customer interaction
- Optimization of Data Products: Assist in determining essential SEO data needs and developing tools and models that drive channel growth while supporting SEO split and A/B testing setup and results analysis
- You will work closely with our SEO Content team to develop strategies that enhance our web presence and organic search performance
- SEO Share of Voice and Reporting: Continue development of our in-house keyword tracking solution, expanding coverage of our Share of Voice model, and developing metrics and reporting structures to better monitor and understand our organic search performance
- Data Collection and Analysis: Leverage advanced web scraping techniques and utilize APIs to gather and analyze large datasets efficiently, providing actionable insights to enhance our SEO strategies and performance
- Goal Setting and Tracking: Establish and oversee Objectives and Key Results (OKRs) for the team, ensuring progress and accountability throughout each quarter
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$26.8m
SERIES D
Total funding: $397.2m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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