Product Marketing Manager, SmartSurvey
£40-50k
More information about location
Digital survey platform
Job no longer available
Digital survey platform
21-100 employees
Job no longer available
£40-50k
More information about location
21-100 employees
Company mission
To be a market leading data collection platform that is deeply embedded into organisations, helping them to understand the world around them, and transforming the way they make decisions through data to achieve better outcomes.
Role
Who you are
- You will be comfortable working in a fast-paced environment and be skilled at translating complex service and technology products into clear, concise positioning and marketing materials that encourage customers to discover and adopt our product
- The role requires someone curious with a data-driven mindset and the ability to work flexibly for results
- 3+ years’ experience as a product marketing manager, ideally in a B2B SaaS or Service based company
- Demonstrable success in developing and executing go-to-market strategies for software products, including product positioning, messaging, and campaign development
- Excellent written, verbal and presentation skills to articulate complex topics concisely and clearly
- Analytical and data-driven mindset to support product development, sales and marketing initiatives
- Proven experience in gathering customer insights and competitive intelligence to inform product development and marketing strategy
- Strong collaboration and partnership skills with Product, Marketing, Sales and across the business
- The ideal candidate will have startup experience, preferably with a background in tech/SaaS
- You must have a suitable space to work from at home and a reliable internet connection
What the job involves
- The Product Marketing Manager role will define the strategy for increasing market share and develop effective communications across the SmartSurvey platform to drive product adoption and revenue growth
- You will lead on the positioning of our product, ensuring that we differentiate from the competition with compelling value propositions
- You will be responsible for the smooth running of product launches, developing launch plans, defining positioning, messaging and strategic GTM activities
- We are a rapidly growing company, and this role will allow you to make an impact every day
- Work closely with Product, Marketing & Sales teams to create comprehensive GTM strategies for our products and new features, including planning product launches, pricing strategy and sales enablement materials
- Work with teams to ensure consistency and alignment of messaging across all customer touchpoints
- Develop compelling value propositions, positioning statements, and messaging that highlight the unique benefits and features of the product. This helps differentiate the product from competitors and resonates with the target audience
- Understand customers within our target segments and buyer personas by talking regularly with current and prospective customers and advocating for their needs to shape product marketing strategy
- Be the market insight expert and partner with colleagues in Product to help shape product and feature direction
- Create copy for sales collateral and presentations, and provide the sales team with tools to effectively communicate the product's value to potential customers (e.g., demo sites, API demos etc.)
- Create content that engages prospects within the funnel and users within the product across various touch points, including blog posts, whitepapers, case studies and video content
- Run email campaigns to support product updates & launches
- Use Hubspot to manage onboarding activity for new and existing users
- Use Mixpanel Analytics to track the impact of campaigns and iterate
- Work closely with product teams to optimise sign-up, onboarding and activation metrics
- Tools/Tech: Hubspot, Miro, Notion, Mixpanel, Salesforce
Our take
Since Smartline International launched SmartSurvey in 2010, the company has grown into the UK’s most used online survey and results analytics software for businesses.
By all accounts, the company’s timing was just about perfect, as the turn of the decade saw surveys for purposes like market research, employee satisfaction, and customer service move from paper or telephone-based to online and cloud-based.
In the years since its launch, SmartSurvey’s customers have included the British Government and the NHS, as well as huge brands like Mercedes-Benz and Harrods.
With its position at the head of the market intact, and the need for quick-to-deploy surveys and questionnaires pretty much ever-present for enterprises, SmartSurvey looks well set for the future. In fact, as companies head further towards remote working and online customer engagement, there could well be a period of fast growth ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Private Health Insurance
- 25 days annual leave
- Additional 5 days Length of Service days
- Remote working
- Company Share Scheme
- Employee Assistance Programme
- Team and Company Socials
Company HQ
Newtown, Tewkesbury, UK
Leadership
Mo Naser
(CEO, Not Founder)Has been at SmartSurvey since its launch in 2010, when they worked as a Senior Account Manager. Was promoted to SmartSurvey CEO in 2019.
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