Content Marketing Specialist, Weee!
Japanese Market
$64.5-70k
Office located in Fremont, CA
Online grocery delivery platform
Job no longer available
Online grocery delivery platform
501-1000 employees
Job no longer available
$64.5-70k
Office located in Fremont, CA
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- Deep understanding of the Japanese community, including their food trends and culture
- Native fluency in Japanese language; proficiency in English is required
- Excellent Japanese language copywriting skills applicable to marketing/advertising purposes
- Minimum of 2 years of email and push marketing experience
- Graphics design experience with a focus on digital media
- Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
- Bachelor's degree or relevant experience applicable to digital media marketing, advertising, and communications industry
- Social media content creation and management skills are a plus
- Background in eCommerce or food delivery is a plus
- Strong verbal and written communication skills
- Passion for making delicious, fresh groceries accessible to everyone!
What the job involves
- Own the Japanese Language storefront content strategy that drives user retention and sales
- Plan and execute weekly, seasonal, and promotional campaigns end-to-end, from targeting to reporting and optimization
- Partner with Category Buyers to curate products and create storefront assets that engage the Japanese audience
- Produce banners and generate other creatives for homepage, storefront collections, email, and social channels using our design automation tools
- Work closely with the central marketing team and the Japanese vertical team to identify and manage Japanese audience targeting and segmentation for each campaign
- Analyze and report campaign performance to provide significant findings, learnings, and actionable insights to leadership and improvements to programs
- Communicate and prioritize tasks on projects with internal stakeholders (product, data, monetization, merchandising)
- Monitor daily program automations and data processes and troubleshoot when necessary
- Deliver weekly performance reports to the General Manager
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(Founder & CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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