Staff Product Designer, HelloFresh
Consumer UX
Berlin relocation support
2-5 days a week in office
Recipe box subscription service
Job no longer available
Recipe box subscription service
1001+ employees
Job no longer available
Berlin relocation support
2-5 days a week in office
1001+ employees
Company mission
HelloFresh is on a mission to change the way people eat, forever! They're collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.
Role
Who you are
- Experience: Typically 8+ years in product design with a proven track record of delivering high-quality consumer products end-to-end, plus demonstrated impact beyond your own projects — setting standards, resolving ambiguous problems, and elevating those around you
- Craft mastery: Master-level visual and interaction design with an exceptional personal bar. Deep command of hierarchy, motion, micro-interaction, and animation, and the ability to define and articulate quality standards that others adopt
- Systems thinking: Proven ability to design modular, scalable systems, resolve design debt, and deliver coherent experience narratives across flows, brands, and touchpoints
- Cross-disciplinary range: Evidence that you bridge beyond pure design — shaping product strategy with PMs and driving research and synthesis with researchers — and can move fluidly across all threedriving research and synthesis with researchers, and navigating trade-offs with engineers — and can move fluidly across systems, research, and delivery to drive innovation
- AI-native design skills: Fluent, daily use of AI across the design workflow — strategy, insight synthesis, discovery, rapid prototyping, and design-to-code. Fluency with tools like Figma AI, Claude, and Claude Code is expected, along with the judgment to know when AI enhances versus compromises quality
- High agency: You push for the right solution rather than the convenient one, bring conviction to design decisions, and navigate significant ambiguity with strong rationale
- Communication: Exceptional communication and presentation skills, able to translate complex ideas into compelling narratives and secure buy-in upward and across business functions
- Mentorship through influence: You raise the craft bar around you and are sought out as an expert — without needing formal authority to do it
What the job involves
- HelloFresh Group is building the next generation of consumer experiences across its portfolio — from discovery and personalization to shopping and subscription management. The Consumer UX team designs end-to-end experiences that are simple, delightful, and grounded in real customer needs
- This is a Staff-level individual contributor role for a designer who is a recognized expert. You bring outstanding craft, deep systems thinking, and sharp UX strategy, and you build on that depth to move into research too, shaping not just how experiences look and fit together, but which problems we solve and why. You set the quality bar for your alliance, take on ambiguous and interconnected design problems, and make the people around you better through influence rather than authority
- This is an individual contributor role. It carries no people-management or direct-report responsibility — your leverage comes from craft mastery, systems leadership, and cross-functional influence, not line management
- We're looking for a strong T-shaped designer. The three deep vertical spikes are non-negotiable; the horizontal bar is what makes this a Staff role rather than a specialist one
- The depth (your three spikes):
- UX strategy: you inform which product problems to solve and why, tie those choices to business outcomes like conversion, retention, or engagement, and set the direction before design work begins
- Systems thinking: you architect modular, sustainable systems and resolve design debt, delivering coherent experience narratives that hold together across flows, brands, and touchpoints
- Craft mastery: you are a master of UI and UX design — layout, hierarchy, motion, typography, micro-interaction — and you hold that bar for an entire cross-functional unit
- The breadth (your bridge):
- With that foundation, you move easily beyond design. You dig into research and synthesis with our researchers, and you work through technical constraints with our engineers. Moving comfortably across design, research, and delivery is how you drive innovation and better experiences. Moving comfortably across design, research, and delivery is how you drive innovation and better experiences
- Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you
- Master-level experience design: Lead design from concept to execution and own the full experience across consumer touchpoints. As a master of UI and UX design, you deliver holistic experience narratives through strong UX strategy and hold the quality bar for your alliance, guiding peers in enhancing their craft
- Systems thinking: Architect intuitive experiences within real technical constraints. Design modular systems that improve efficiency and resolve design debt, creating sustainable, long-term solutions that reach above and beyond individual product boundaries
- UX strategy: Shape product strategy by combining AI analysis with human intuition to develop directions neither could produce alone. Translate insights into compelling narratives, triangulate data, and link design decisions to business and customer needs. Proactively identify strategic product opportunities and anticipate how AI changes user expectations
- Bridge into research: Deeply understand the problem space and drive comprehensive data synthesis, deriving and articulating deep insights that shape both discovery and execution in your domain. Establish AI-assisted synthesis practices that move the team from data to insight faster while maintaining rigor, and mentor others in advanced research and analysis techniques
- AI-native workflow: Push what's possible with AI — using it for complex, multi-step problems, defining what "good enough" means for AI-assisted work in your area, and designing AI-native features (assistants, recommendations, conversational surfaces) that feel helpful and earn user trust. You decide where humans stay in control and where AI can take over
- Craft innovation: Facilitate creative methodologies across teams, establish rapid prototyping practices that help the team explore broadly and converge on validated solutions faster, and continuously evolve the team's toolset. Use motion and interaction as strategic tools to make experiences feel alive and intentional
- Cross-functional influence: Make confident decisions with product leads, engineers, and other stakeholders. Advocate clearly and persistently for the right outcome, and guide teams through trade-offs that balance technical constraints with UX innovation. You are a UX domain expert and thought leader, sought out for guidance and direction
Our take
The food space has seen significant disruption in the last few years, whether it's the rapid expansion of takeaway delivery, online groceries or meal boxes. Consumer tastes are changing and there has been lots of innovation to try and get quality food in front of people more easily. HelloFresh is one of the drivers of that trend.
On the back of a boom in subscriptions during the pandemic, HelloFresh secured its place in the new food market. However, the cost-of-living crisis has meant that the company and its peers have faced dwindling subscriptions, resulting in layoffs and a need to refocus towards a more sustainable future for the business.
That said, HelloFresh still benefits from being a leader in the sector and from its B Corporation status - properties that mean it remains a top option for consumers who want to try meal kits. Only time will tell if the company can sustain its success moving forwards, at a time when its product, however enticing, is becoming less affordable for the general public.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2016
$97.1m
SERIES G
Sep 2015
$96.7m
SERIES F
Total funding: $405.1m
Company values
- Speed & Agility
- Relentless Prioritisation
- Egoless Environment
- Learning Never Stops
- Data Drivenness
- Customer Centricity
- Long Term Orientation
Company HQ
London, UK
Articles
Leadership
Dominik S. Richter
(CEO)Started his career at Goldman Sachs after graduating from WHU and LSE.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 33 more jobs at HelloFresh