Staff Product Manager, Webflow
New Products
$154.2-247.7k
US salary range dependent on candidate location. Canada salary: $199,300 - $281,100 CAD. Plus equity (RSUs)
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$154.2-247.7k
US salary range dependent on candidate location. Canada salary: $199,300 - $281,100 CAD. Plus equity (RSUs)
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- You have deep product management experience, ideally including 0-1 product launches and platform-level strategy
- You’re a systems thinker with a proven ability to design composable platforms or modular product architectures that scale with user needs, with a strong track record of shaping and launching API-first products, including defining developer-facing interfaces, crafting compelling API experiences, and driving adoption through ecosystem thinking and developer enablement
- You excel at transforming complex technical capabilities into intuitive, user-friendly experiences, with a strong product intuition and a deep commitment to delivering polished, accessible solutions that delight customers
- You’re an exceptional, clear, and strategic communicator, able to influence across technical and non-technical audiences, rally stakeholders, and drive alignment across ambiguity
- You thrive in ambiguous, fast-changing environments, and know how to bring clarity through structured thinking, collaboration and iteration, balancing big-picture vision with detail-oriented execution to ship impactful product experiences
- You’re passionate about customer outcomes and product quality, adept at balancing vision with execution, and a customer-obsessed problem solver capable of uncovering core user needs and translating them into elegant, scalable product solutions
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- At Webflow, our mission is to bring development superpowers to everyone
- As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform
- With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support
- From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web
- We’re looking for a Staff Product Manager to help us lead the development of composable-first, AI-powered new product experiences that help shape the future of web creation
- You’ll partner closely with design, engineering, product marketing, and research to bring new, enterprise-grade tools to market that redefine what’s possible with Webflow
- Reporting to the Senior Group Product Manager
- As a Staff Product Manager, you’ll lead the vision, strategy, and execution for our next generation of composable-first product developments, establishing entirely new capabilities that push the boundaries of how people build for the web
- This is a pivotal opportunity to build products from the ground up that align with our long-term company mission and serve our fast-growing customer base
- Define and drive the product strategy for new, composable product lines — considering user needs, business objectives & market opportunities
- Collaborate deeply with engineering, design, and cross-functional partners to scope, prioritize, and build product experiences as well as integration opportunities to leverage best-in-breed technology used by our largest agencies & customers
- Drive roadmap alignment across executive stakeholders, clarifying and advocating for new product investments that deliver long-term value
- Drive the creation & adoption of new APIs to enable composable-first product investment
- Build AI-first product experiences that leverage modern tools to supercharge the creation and customization of digital experiences
- Own product execution from zero to one — scoping MVPs, defining success metrics, learning from early customer feedback, and iterating toward scale
- Partner with go-to-market and customer teams to develop positioning, onboarding, and feedback loops for new product adoption
- Stay current with industry trends in composability, AI in product development, and user experience design — using this insight to inform your product decisions
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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