Growth Marketing Manager, ResortPass
$120-140k
Plus equity
Office located in Flatiron NYC
Day access to luxury hotel amenities
Job no longer available
Day access to luxury hotel amenities
101-200 employees
Job no longer available
$120-140k
Plus equity
Office located in Flatiron NYC
101-200 employees
Company mission
To create a healthier, happier world by encouraging more daycations.
Role
Who you are
- 5+ years of experience in growth marketing with a focus on PLG and virality for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving organic acquisition, retention, and viral growth at scale
- Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC (with emphasis on organic channels)
- Highly analytical thinker. You’re comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
- Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in
- Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
- Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator
What the job involves
- As our Growth Marketing Manager, you're driving user acquisition, retention, and engagement through product-led growth (PLG) and virality strategies
- Reporting to the Head of Growth, you'll be helping to accelerate our growth, working across a variety of channels to drive new users into the world of ResortPass
- Own the end-to-end SEM program (Google/Bing Search, Shopping, PMAX, YouTube) from audience and creative strategy to bid management, pacing, and reporting
- Scale paid search profitably, using data to identify where to lean in and where to pull back across campaigns, devices, regions, and demand segments
- Manage campaign budgets and pacing daily and weekly; flag risks early, and course-correct without handholding
- Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views)
- Run disciplined testing: build and maintain a roadmap of experiments across copy, structure, bid strategies, and product feed enhancements
Our take
Luxury hotels and resorts are often regarded as havens for the rich and famous, being reserved exclusively for guests who are willing to pay top dollar to stay overnight. However, ResortPass is changing this narrative, by building a day-pass marketplace for establishments that want to bring in guests to utilize their amenities throughout the day.
The demand for local experiences has soared in the past few years and ResortPass is taking advantage of these growing requests. ResortPass offers over 2,000 leading hotels and resorts for guests to choose from, including the Ritz Carlton, Four Seasons and Sheraton. While some may argue ResortPass is removing the exclusivity for overnight guests, its business model is to monetize underutilized inventory and work alongside hotels to drive usage of these amenities.
ResortPass offers a distinct way for both tourists and residents to enjoy the facilities of upscale hotels and resorts. With endorsements from well-known personalities such as Jessica Alba and Gwyneth Paltrow, the company is a testament to the increasing favorability of the sharing economy and the demand for exclusive travel encounters.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$26m
SERIES B
Aug 2019
$8.7m
SERIES A
Total funding: $37.4m
Company benefits
- ResortPass Credit: We practice what we preach – employees get annual ResortPass credits to enjoy daycations!
- Company Equity: We believe in the work we do and take pride in having a real stake in our shared success.
- Unlimited PTO: We offer a flexible PTO policy, so that you can take time off when you need it and come back rested and recharged.
- Holistic Benefits: We offer benefits to support your whole self—including health insurance, commuter perks, paid parental leave, and more.
Company HQ
Civic Center, New York, NY
Leadership
Amanda Szabo
(Founder)Previously founded the online booking platform for weddings and events, Weddlock and co-founded the travel booking website TravelShack.
Michael Wolf
(CEO)Previously President and Advisor at Supernatural, COO at Talent Hack and Global Head of Operations at ClassPass.
Salary benchmarks
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