Growth Marketing Manager, TodayTix Group
$90-115k
More information about location
The global e-commerce leader for cultural experiences
Job no longer available
The global e-commerce leader for cultural experiences
201-500 employees
Job no longer available
$90-115k
More information about location
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- 3+ years of media buying and growth marketing experience, ideally including above the line channels
- Track record of positively impacting CAC efficiency while also managing growth and profitability
- Strong analytical skills, with the ability to derive insights from data and use them to inform decision-making
- Collaborative team player with excellent communication and relationship-building skills
- Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
- Passion for live events, a plus!
What the job involves
- Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager will be a highly collaborative and analytical role accountable for supporting our growth marketing program across the United States, with a particular focus on above the line media (i.e., OOH, podcasts, CTV)
- Develop, implement, and refine comprehensive above the line marketing strategies to boost brand visibility, attract new customers, and drive business growth across the US for our premier consumer brand, TodayTix
- Maintain regular and effective communication with internal and external stakeholders to translate supply-side opportunities and challenges into tactical media plans
- Work closely with other functional areas to effectively allocate budget to ensure optimal return on investment
- Identify new opportunities for new growth marketing channels to test into and stay on top of new optimization and creative trends
- Create reporting for media campaigns, inclusive of actionable insights on target audiences and creative performance. Dive into the data to detect patterns and uncover insights to further inform our strategy
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / Hybrid work environment
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(Co-Founder & President)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(Co-Founder, Chairman & CEO)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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