Director of Product Marketing, Qualia
$200k
Equity
Digital real estate closing platform and settlement software
Job no longer available
Digital real estate closing platform and settlement software
501-1000 employees
Job no longer available
$200k
Equity
501-1000 employees
Company mission
To create a secure, seamless home buying experience for all.
Role
Who you are
- The ideal candidate for this role is a marketing athlete, highly analytical, wildly creative, and a tremendous coach
- 8+ years of product marketing experience in B2B technology, preferably in SaaS
- 3+ years experience building and leading a team of individual contributors and/or managers
- Track record of partnering with product to contribute to product strategy
- History of developing positioning and messaging for products that serve multiple use cases and personas
- Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, SDR programs, and outbound marketing campaigns
- Deep understanding of software. Experience with enterprise systems, mortgage industry, or real estate are a plus
- Strong communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple
- Track record of hiring and leading top product marketing talent
What the job involves
- The Director of Product Marketing will oversee Qualia's go-to-market, positioning, and sales enablement programs
- Master Qualia's story, and develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge
- Customer Champion: Garner and possess an in-depth knowledge of our customers and how Qualia can transform their day-to-day beyond that of our competitors through customer and competitor analysis
- Empower Sales Teams: Create industry narratives, playbooks, collateral, asset-creation, and full funnel GTM programs to elevate a rapidly growing salesforce to close deals at increasingly faster and higher-volume capacities while solidifying lifetime customers
- Craftsmanship: Flourishes in a fast paced environment and is excited to build a high-impact marketing team with scalable processes that drives growth and profitability across all functions of the company. Outstanding ability to work cross-functionally with sales, customer success, marketing, product and executives while owning what you bring to the table
- Define an Overarching Product Narrative: Establish a cohesive narrative around all our solutions and how they complement one another to enable business transformation
- Leadership: Track record of hiring and developing strong talent; “leads from the front,” with deep knowledge of operational details, project management process, and a willingness to get hands dirty
- Integrated Marketing: Track record of close partnership with growth and demand generation teams to drive sales growth through marketing
- Insights: Develop compelling insights on users and accounts, voice of the customer, and campaign effectiveness through reports or research. Works with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business results
- Owns the collaboration and project management between Product and the entire GTM team around non-support related product updates
- Championing, role modeling, and embedding Qualia’s cultural principles as we grow
- Hire, develop, and lead an inclusive, engaged, and high performing team
Our take
For real estate agents, closing on a property involves a complex set of multiple transactions and endless paperwork, which can risk confusing and frustrating the buyer. The real estate industry has been slow to innovate and leverage technology to create a more streamlined experience, compared to industries such as retail.
Qualia is the first end-to-end online real estate closing platform. Its suite of products brings together homebuyers and sellers, lenders, title & escrow agents, and real estate agents onto one secure, remote platform. Since launching in 2015, over half a million real estate professionals have used Qualia for their clients.
Although fully digital real estate closings still account for only a small fraction of overall closings, the company is focused on enabling all existing participants to digitize — and eventually the entire industry. According to Qualia, it’s the only way to get enough scale to actually move the process forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$40m
LATE VC
Dec 2020
$65m
SERIES D
Total funding: $211.6m
Company benefits
- Comprehensive health plans
- 401k program
- Commuter benefits
- Parental leave
- Flexible time off
Company HQ
The East Cut, San Francisco, CA
Leadership
Nate Baker
(Co-Founder & CEO)Previous CEO and Founder of Nebu, and Founder and Board Member of Fractal Software.
Salary benchmarks
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