Senior Activation Marketing Manager, Mozilla
Europe, 12 Month Fixed-Term
€68-100k
Internet software for people, not profit
Job no longer available
Internet software for people, not profit
1001+ employees
Job no longer available
€68-100k
1001+ employees
Company mission
To ensure the internet remains open and accessible.
Role
Who you are
- Min. 5-7 years experience in digital marketing strategy planning with sound expertise in performance marketing
- Worked within European markets, in particular Germany, France and the UK
- Strategic mindset that can shape the big picture while diving deep into data sets to draw conclusions and next steps
- Experience operationalizing & implementing digital marketing programs - process and attention to detail/organization are second nature to you
- Deep understanding of media landscape, advertising platforms and campaign management within core European markets
- Experience in mobile app marketing environments for end-users
- Strong ability to build trustful, sustainable relationships with internal stakeholders and external vendors
- Well-versed in data analytics, consumer audience insights and connecting them into business narratives (incl. Incremental growth projects)
- Self-starter with high level of ownership and pro-activity
- Experience in managing agencies
- Excellent communication and presentation skills in English; any second language is a plus
- A passion for numbers, understanding of key metrics, and an ability to deliver performance dashboards and reports showcasing campaign progress and ROI
- Strong team player
What the job involves
- This is an individual contributor role reporting to our Director of Marketing activations, Europe
- Develop and implement an annual Activation Marketing strategy with focus user growth and brand development for Europe
- Lead cross-functional growth projects and integrated Marketing campaigns to make a tangible impact on the Marketing success metrics and corporate KPIs
- Own the performance marketing strategy and implementation across channels/platforms for the EU with focus on acquisition and growth
- Lead the partnership with our performance marketing agency and operationally lead the performance marketing programs to ensure agreed business goals are met
- Implement a test-and-learn approach in our performance programs to identify growth levers for our products, including new ad-formats, campaign types, and advertising platforms
- Manage the media budget and provide input for forecasting of business KPIs, such as, traffic, revenue and ROAS
- Operate cross-functionally with internal and external teams such as creative studio, data science, marketing operations - to get things done efficiently
- Actively help to advance our measurement capabilities, user journeys and build our Marketing funnel
- Share the latest industry trends and new technologies with the team and create actionable insights from them
- Track, analyze, and report regularly on the campaign performance across channels using a variety of data sources and metrics (i.e. CTR, CAC, ROAS) and apply key findings to future activations
Our take
Mozilla develops a range of free and open-source software, with its most familiar product being Firefox. Operated with a mission-driven, not0for-profit ethos, Mozilla champions online privacy, open standards and user-choice.
Beyond Firefox, Mozilla has focused on privacy forward offerings such as Mozilla VPN, which allows users to browse securely without being tracked. The company has also streamlined its product portfolio to concentrate on initiatives that align closely with its core mission, ensuring resources are dedicated to improving user experiences while fostering safer, more open digital environments.
Alongside this, its impact extends into the developer and tech community, having played a pivotal role in the creation of Rust, a systems programming language celebrated for its speed and efficiency. With a loyal user base, ongoing innovation, and a clear commitment to privacy and open-source principles, Mozilla remains an influential player in the technology landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2018
$1.2m
GRANT
Jan 2005
$0.3m
ANGEL
Total funding: $3.5m
Company benefits
- Health and wellness: Mozilla covers medical, dental and vision plan premiums at 100% for U.S. and Canadian employees. Our offerings give you the options you need to manage your health — and your family’s — the way you want.
- Mental health: Mental health is as important as our physical health. That’s why Mozilla’s health benefits include therapy and coaching sessions to make sure our people have access to the care they need.
- Time away: With all of life’s demands, time away from work to disconnect and recharge is essential. In addition to country-specific holidays (12 in the U.S. and Canada), vacation and sick time start accruing right away (specifics vary by country). Everyone also takes a pause together on quarterly all-company wellness days, plus you get to celebrate the most personal holiday of all: your birthday.
- Parental leave: While Mozilla’s parental leave policies vary globally, our U.S. and Canadian-based employees can look forward to 26 weeks of paid leave for childbearing parents and 12 weeks of paid leave for non-childbearing parents.
- Financial: Mozilla is a private company, so our compensation isn’t tied to stock options or equity plans. Instead, we offer generous, performance-based bonus plans to all regular employees to underscore that we share in our success as one team. As for retirement savings for US and Canadian employees, Mozilla contributes a percentage of your eligible base salary each year to the 401(k) Plan/RRSP (regardless of whether you contribute or not), with 100% vesting.
- Learning and development: We’re big believers in learning by doing, and we also want to invest in your education and development beyond your role. Every employee is eligible for an annual professional development budget. Mozillians can put it toward technical or management training, certifications, conferences and more.
- Help when you need it: Life is full of surprises; that’s why it’s important to be prepared. Mozilla provides Life/AD&D and Short and Long Term Disability insurance (offerings may vary by locale) to ensure that you and your family will have a safety net in place should you ever need it.
- Plus a bit more: A few other benefits include a quarterly wellbeing stipend (to use on those things just for you), an employee referral bonus, internet reimbursement if you’re remote, and a budget for office essentials to make working remotely ergonomically comfortable.
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Laura Chambers
(CEO)Alongside serving as the CEO at Mozilla, Laura is an Executive Fellow at Harvard Business School. Previously, she was the CEO and PResident at Willow Innovation, Director at Patelco Credit Union, and General Manager of Core Hosts & Community at Airbnb.
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