Demand Generation Associate, PlayPlay
$100k
3+ days a week in office
Online video creation tool for businesses
Open for applications
Online video creation tool for businesses
201-500 employees
Open for applications
$100k
3+ days a week in office
201-500 employees
Company mission
To strengthen the bond between organizations and their key audiences through video — internally and externally.
Role
Who you are
- At least 3 years of successful marketing experience in Demand Generation or Paid Acquisition, preferably within a fast-growing B2B SaaS company
- Experience with Paid Social (LinkedIn) and SEA ads (Google) is required
- Proficiency in HubSpot is strongly required; experience with Salesforce is preferred but not mandatory
- Excellent communication, collaboration, and project management skills
- Since our GTM is predominantly sales-led (vs. self-serve), experience in B2B environments where marketing supports outbound and sales efforts is a strong plus
What the job involves
- We are looking for a motivated Demand Generation Associate to support campaign planning and execution across multiple channels, optimize and manage marketing operations, and drive revenue growth in North America
- As part of the US Marketing team, you will report to the Head of Marketing, and collaborate closely with the Senior Growth Marketing Manager in the US (NYC) and our Global Marketing team based in Paris
- Develop and execute targeted media partnerships: Collaborate with our Senior Growth Marketer to design and implement sponsored webinars and other partnerships that align with our marketing goals
- Support paid media campaigns: Provide local support for LinkedIn Ads and Google Ads, including campaign ideation, creative brief development, and ongoing optimization
- Nurture leads with personalized email campaigns: Create targeted email nurture tracks and build workflows to drive engagement and accelerate lead-to-MQL conversions
- Optimize CRM processes: Work closely with global MarOps and SalesOps teams to streamline lead management workflows, improve data accuracy, and enhance lead scoring models
- Ensure efficient lead handoffs: Manage lead assignment processes for dedicated campaigns, ensuring timely and accurate transfer of leads to the sales team
- Provide data-driven insights: Develop and analyze reports and dashboards to measure campaign performance, identify trends, and inform strategic decision-making
- Optimize audience segmentation: Utilize data analysis to refine audience segmentation and improve targeting effectiveness across campaigns
Our take
Online videos are invaluable to the digital marketing campaigns of businesses, and this relies on content creation from video editing experts. However, hiring such staff can be expensive and work can be slow, showing a gap in the market for video creation tools that require no expertise in video editing that can rapidly turn around content.
PlayPlay provides an online video creation tool for businesses, providing an end-to-end toolkit of drag-and-drop interfaces, stock video libraries, layout templates, automatic subtitling, and other automated editing suggestions. The platform also allows businesses to integrate their branding elements directly into every video created, ensuring each video is customized without the need for manual branding every time.
Whilst video editing software such as Adobe Premier Pro dominates the way content creators create videos for businesses, these tools require expertise and experience, and PlayPlay recognized that this results in large expenditure. Through its accessible, end-to-end, and user-friendly approach, the company claims that its video editing tool can help businesses create branded videos faster at a larger scale without expensive staffing requirements.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$53.3m
SERIES B
Apr 2020
$11.4m
SERIES A
Total funding: $66.3m
Company HQ
Bonne-Nouvelle, Paris, France
Leadership
Thibaut Machet
(Founder & CEO)Experience as Founder of Izi-Pass.com. Social Media Manager of Eurosport from 2010 to 2016.
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