Senior Demand Generation Manager, PlayPlay
$100-130k
+ Bonus
3+ days a week in office (Flatiron, NYC)
Online video creation tool for businesses
Open for applications
Online video creation tool for businesses
201-500 employees
Open for applications
$100-130k
+ Bonus
3+ days a week in office (Flatiron, NYC)
201-500 employees
Company mission
To strengthen the bond between organizations and their key audiences through video — internally and externally.
Role
Who you are
- 5+ years of experience in demand generation or growth marketing — ideally in a B2B SaaS and sales-led GTM environment
- Proven track record of leading and optimizing paid ads strategy (LinkedIn, Google), and driving pipeline
- Hands-on experience running multi-channel campaigns — including webinars, paid media, ABM, and co-marketing initiatives
- Proficient in HubSpot, with experience in tools like Salesforce, LinkedIn Campaign Manager, Google Ads, and ZoomInfo a plus
- A strategic mindset paired with strong executional skills — you’re equally comfortable building campaigns as you analyze and iterate on them
- Excellent communication, stakeholder management, and cross-functional collaboration skills
- Strategic and proactive — you bring ideas to the table and know how to make them happen
- Highly organized — you can juggle multiple priorities and keep things moving forward
- Analytical and performance-driven — you love digging into data to understand what’s working (and what’s not)
- Creative — you think outside the box to differentiate campaigns and stand out in a crowded market
- Team player — you thrive in a collaborative environment and enjoy working with global teams
What the job involves
- We’re looking for a Senior Demand Generation Manager to join our NYC team and take the lead on planning and executing high-impact, multi-channel campaigns to drive revenue growth in North America. This is a strategic, hands-on role for someone who can think big, execute fast, and optimize relentlessly
- You’ll report directly to the US Head of Marketing and collaborate closely with our Global Marketing team in Paris. You’ll also work hand-in-hand with the Sales team to drive pipeline and scale our demand generation engine across channels
- Campaign Strategy & Execution
- Lead the strategy and execution of full-funnel paid campaigns across LinkedIn and Google
- Lead webinars and co-marketing initiatives with partners, influencers, and customers
- Test and scale new channels (e.g., ABM, referral programs) to diversify lead sources and improve CAC efficiency
- Build and optimize lead-nurturing programs that increase engagement and accelerate pipeline creation
- Sales Collaboration & Alignment
- Own the collaboration with Sales to ensure seamless lead handoff, maximize follow-up effectiveness, and drive conversion across the funnel
- Lead the Sales x Marketing rhythm through regular campaign updates, shared performance reporting, sales enablement content, and ongoing alignment — acting as the go-to DemandGen partner for the Sales team
- Data, Reporting & Ops
- Partner with our Marketing Ops teams to improve lead scoring, routing, attribution, and audience segmentation
- Build and maintain dashboards that provide clear visibility into performance and ROI across programs
- Use data and insights to inform campaign optimization and strategic decisions, ensuring alignment with revenue goals
Our take
Online videos are invaluable to the digital marketing campaigns of businesses, and this relies on content creation from video editing experts. However, hiring such staff can be expensive and work can be slow, showing a gap in the market for video creation tools that require no expertise in video editing that can rapidly turn around content.
PlayPlay provides an online video creation tool for businesses, providing an end-to-end toolkit of drag-and-drop interfaces, stock video libraries, layout templates, automatic subtitling, and other automated editing suggestions. The platform also allows businesses to integrate their branding elements directly into every video created, ensuring each video is customized without the need for manual branding every time.
Whilst video editing software such as Adobe Premier Pro dominates the way content creators create videos for businesses, these tools require expertise and experience, and PlayPlay recognized that this results in large expenditure. Through its accessible, end-to-end, and user-friendly approach, the company claims that its video editing tool can help businesses create branded videos faster at a larger scale without expensive staffing requirements.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$53m
SERIES B
Apr 2020
$11.3m
SERIES A
Total funding: $66m
Company HQ
Bonne-Nouvelle, Paris, France
Leadership
Thibaut Machet
(Founder & CEO)Experience as Founder of Izi-Pass.com. Social Media Manager of Eurosport from 2010 to 2016.
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