Principal Product Marketing Manager, Nova Labs
$139.2-236k
Decentralised wireless network
Job no longer available
Decentralised wireless network
21-100 employees
Job no longer available
$139.2-236k
21-100 employees
Company mission
Nova Labs' mission is to pioneer decentralised wireless networks.
Role
Who you are
- 7+ years of experience in a Product Marketing role with hardware products or SAAS products
- Led the end-to-end process for multiple hardware or SAAS product launches
- Created product marketing assets (launch plans, messaging, positioning, sales enablement tools) to support product launches
- Familiarity across various marketing functions (demand gen, events, marketing ops and product/content marketing) and the entire marketing stack
- Strong self starter - comfortable/willing to wear multiple “hats” as needed
- Able to quickly execute and iterate in an extremely fast-paced, high-growth environment
- Able to work across physical and virtual team environments to gather input and ensure deliverables are completed on time
- Strong analytic skills with a track record of delivering data driven recommendations
- Excellent communication skills – written and verbal coupled with conveying complex ideas and data across marketing channels
- Highly organized, detail oriented, with high level of ethics and integrity
- Innovative, motivated and high-energy team player
- Comfortable with complex technology products and concepts required
- BA/BS required
What the job involves
- Define, manage, and report on intended outcomes needed to move the business forward
- Gain a deep understanding of the target customers to identify needs and pain points through a combination of qualitative and quantitative research
- Work closely with product management to incorporate marketing considerations for features
- Create strong, compelling, consistent messaging that resonates with the target audience
- Lead in the planning, coordination, and execution of product launches
- Develop consistent marketing content for use across deliverables including web sites, blogs, documentation, and others as needed
- Work with cross-functional marketing and comms teams to develop and execute programs to drive product demand
- Proactively help mentor colleagues on the PMM team with best practices and learnings from previous professional experience
Our take
The development of Internet of Things has the potential to shake up life as we know it, but this potential is constrained by the centralized nature of our communication networks which are controlled by a few large companies and governments. Nova Labs, previously Helium, exists to change this with the "People's Network", a decentralized communications network of wireless hotspots, incentivized by cryptocurrency, allowing people and devices to communicate without passing through intermediaries.
The network has grown swiftly since its inception in 2013 and has over 900,000 hotspots online globally. This had been growing at a rate of about 30,000 a month in 201. While this rate slowed in 2022, mainly thanks to the decline in cryptocurrencies also hitting the value of Nova Labs' incentive token, the company has taken a long-term view and believes investors and the community will support major infrastructural projects such as Nova Labs' network.
Nova Labs closed a Series D funding round led by Tiger Global in 2022 with a total valuation of over $1 billion. It is investing in its ecosystem by bringing on additional talent and developing its network with new applications. It also acquired FreedomFi, adding the latter's crowdsourced 5g networking software to its stack. 2023 saw hotspots open up in Mexico after a deal was brokered with Telefonica, consolidating Nova's expansion plans.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- We are a remote-first company
- 100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents
- Unlimited paid vacation and paid company holidays
- Vacation stipend
- Monthly wellness/gym stipend
- Annual hardware stipend
- 401K plan
Company HQ
South Beach, San Francisco, CA
Leadership
Amir Haleem
(CEO)Is also Chairman, CEO & Founder of Helium Systems. Co-founded Diversion and was Director at Global Gaming League.
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