Chief Growth Officer, LiveScore Group
Salary not provided
+ Performance Bonus
Senior and Expert level
London
4+ days a week in office (Soho, London)
Real-time sports scores and free-to-air live stream service
Posted today
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Posted today
Salary not provided
+ Performance Bonus
Senior and Expert level
London
4+ days a week in office (Soho, London)
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To grow the world's leading sports ecosystem.
Role
Who you are
- Proven ability to translate complex data and performance metrics into clear, strategic recommendations that drive commercial growth. You will demonstrate a deep understanding of modern marketing analytics, including techniques such as Marketing Mix Modelling (MMM) and advanced attribution, to effectively measure and optimise the entire marketing funnel
- Experience developing and implementing marketing strategies leveraging AI, machine learning, and automation
- Financial acumen for managing large marketing budgets and optimising for ROI
- Knowledge of gambling compliance and responsible gaming practices in regulated markets
- Proficiency in evaluating and integrating martech/ad-tech solutions (CRM, CDP, AI platforms)
- Proven experience as a leader and mentor who has scaled high-performing, data-driven marketing teams
- Exceptional ability to translate complex data and technical concepts into clear, strategic recommendations for company-wide stakeholders
- Ability to balance big-picture vision (e.g., global brand positioning, media convergence) with rapid, pragmatic execution, challenging the status quo and driving innovation
- Fast decision making and adaptability based on data and adapts quickly to regulatory and market shifts
- Proven ability to work cross-functionally and influence stakeholders across Product, Technology, and Legal
- A background in a technical or quantitative field is highly advantageous
- Domain knowledge in sports betting and/or iGaming is advantageous but not essential. Candidates from high-growth tech sectors are encouraged to apply
- If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users
- We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
What the job involves
- LiveScore Group is looking for a visionary Chief Growth Officer to lead a global marketing function
- This role is central to driving the company’s growth by harnessing data, AI, and automation to deepen fan engagement and boost commercial performance across our sports betting and media platforms
- The CGO will unify brand strategy, accelerate customer acquisition and retention, and position LiveScore Group as a leader in innovation
- A key focus will be integrating our sports media assets with our sportsbook and casino offerings to build a world-class, connected sports ecosystem
- Develop and execute the marketing vision and strategy, building the high-performance teams, operational frameworks, and technology stack required to deliver sustainable, data-driven growth
- Orchestrate the end-to-end customer journey across our entire media and betting ecosystem, leveraging advanced data science and AI to deliver a deeply personalised, compliant, and cohesive experience that drives product adoption and unlocks the full value of convergence
- Translate company goals into quarterly and annual marketing plans, balancing long-term brand building with short-term performance levers
- Lead and mentor a multi-disciplinary marketing team across Acquisition, CRM/Retention, Content & Media Partnerships, Affiliate Management and Brand, fostering a culture of innovation and data-driven decision-making
- Own the global marketing budget with full accountability for delivering high ROI across all jurisdictions. Drive a data-driven strategy that aggressively grows our new customer base while increasing the lifetime value of retained users
- Work closely with the Insights and Data teams to champion the development and implementation of advanced data models for LTV forecasting, churn prediction, and attribution (e.g., MMM)
- Drive the martech and ad-tech strategy, with a strong focus on leveraging AI-powered platforms for personalisation and campaign automation
- Lead performance marketing and acquisition efforts across all digital channels, setting and monitoring aggressive KPIs (CAC, ROAS, CPA)
- Oversee the strategy and execution of all retention marketing, including CRM lifecycle flows, loyalty programs, and VIP initiatives
- Translate complex data and AI model outputs into clear, actionable strategies and insights for company-wide stakeholders, in collaboration with the Insights team
- Ensure all marketing activities are fully compliant with relevant gambling regulations in all operational markets
- Collaborate with Product and Technology teams to embed marketing technologies and AI-driven features directly into the user experience
- Provide strategic oversight for outsourced PR and brand/creative functions
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend over $10B on sports rights in 2024 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using this funding to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Company HQ
Soho, London, UK
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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