Senior Growth Marketing Manager, Cardata
Vehicle reimbursement solution
Be an early applicant
Vehicle reimbursement solution
21-100 employees
Be an early applicant
21-100 employees
Company mission
To be the easiest, most cost-effective way to reimburse your employees for using their personal vehicle.
Role
Who you are
- You have hands-on experience creating campaigns on major ad platforms such as Google Ads, Bing, Meta, and LinkedIn
- You are a systems wizard and are very comfortable using the latest tools to support demand generation activities
- While you may not be a developer, you consider yourself a technical person who can easily setup, navigate, and optimize technology tools as needed to support our AI-Powered Growth Marketing team
- You’ve thrived at a startup or scale-up, and understand that moving quickly with a sense of urgency is the key to success
- 5+ years of experience in a growth marketing or demand generation role at a B2B SaaS startup
- Strong foundational understanding of paid search, paid social, and other paid channels
- You understand that MQL obsession in marketing is misguided, and you take a revenue-centric approach to create and capture demand in the market
- Hands-on experience with leading marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and martech tools such as HubSpot, GA4 and others
- Proven experience in using AI-powered tools to augment key business processes for growth marketing
- Proven ability to drive pipeline and revenue targets through paid channels, with a track record of hitting or exceeding KPIs
- Strong analytical skills, including Excel/Google Sheets proficiency and experience with data visualization tools (e.g., Looker, Tableau)
- Highly organized, able to manage multiple campaigns and projects in a fast-paced environment
- Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders
What the job involves
- Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline
- Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting
- Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation
- Collaborate with cross-functional teams (Sales, Content, Product) to design and run A/B tests on campaign creatives, landing pages, and messaging
- Own and orchestrate the entire marketing tech stack to power marketing workflows and drive results
- Expertise in the following tools are required: GA4, HubSpot, the major Ad Platforms (Google, Bing, LinkedIn, Meta) and other AI-driven tools that we have implemented
- Technical ability to assess and implement new tools is a must-have for this role
- Provide regular performance reports and actionable insights to the executive team
Our take
Though it was founded in 1999, Cardata’s products are more important than ever. Amidst international moves towards hybrid work set ups and a more intense focus on electric vehicles and carbon reduction, the daily commute has become a real sticking point for companies negotiating with their employees.
Cardata’s suite of reimbursement software, compliance programs and business intelligence tools help companies manage the personal vehicles of their employees. Its tools include IRS compliant tax-free car allowances, GPS tracking, and payment streamlining tools that help companies better manage their employees' travel, all without having to invest in a corporate car fleet.
Cardata has clearly evolved with the times and enjoyed a tripling of annual recurring growth since its new leadership team stepped in. It also received $100 million in growth equity in 2023, which is being put towards new and existing product innovation, and the increase of market coverage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2023
$100m
GROWTH EQUITY VC
Total funding: $100m
Company benefits
- Opportunity for career progression in a growing company
- Bonus scheme
- Opportunity to work remotely
- Flexible working hours
- Medical & dental benefits with 100% employer paid premiums
- Healthcare spending account
- Wellness spending account
- 15 days of vacation + additional time off throughout the year
- 3 pit-stop days (Cardata's version of mental health days)
Company HQ
Government Center, Boston, MA
Leadership
Sheret Ross
(Board)Currently an Advisor at OneShield Software and previously advised at Tenstorrent. Was a Managing Partner at Spruce Grove Capital and a Stream Lead at Creative Destruction Lab.
Salary benchmarks
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