Global Customer Marketing Specialist, Docplanner
+ Share options plan after 6 months
Booking platform and management software provider for doctors
Job no longer available
Booking platform and management software provider for doctors
1001+ employees
Job no longer available
+ Share options plan after 6 months
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives
- Bachelor’s degree in Marketing, Business, or a related field
- 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry
- Excellent written and verbal communication skills
- Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage)
- Ability to work independently and as part of a global team
- Strong analytical skills and a data-driven mindset
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Background in B2B marketing, with experience in the Small and Medium Business (SMB) segment being a strong plus
What the job involves
- We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team
- This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth
- Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth
- Oversee all aspects of owned projects end-to-end: defining, planning, and executing
- Standardize processes across diverse markets, with a focus on building scalable solutions
- Prepare and execute segmented communication plans to effectively reach diverse customer groups
- Utilize data-driven insights to tailor messaging and offers to specific customer segments
- Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates
- Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases
- Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products
- Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth
- Contribute to the growth of high-potential projects by identifying and leveraging key opportunities
- Support the development and execution of strategies to scale successful initiatives globally
- Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations
- Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly
- Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates
- Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue
- Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success
Application process
- 30' Recruiter Screen with Ainhoa Hameeuw our Global Talent Partner
- 60' Interview with Martyna Bala-Chrupek (hiring manager of this role)
- Business Case preparation
- 60' min Business Case presentation to Martyna & Marta Wrzosek (CMO)
- References & Offer
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for over 22M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polish tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$93.6m
SERIES E
May 2017
$17.6m
SERIES D
Total funding: $146.4m
Company benefits
- English classes
- Stock Option plan
Company HQ
De Weteringschans, Amsterdam, Netherlands
Salary benchmarks
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