Organic Social Lead, Opendoor
$95.2-130.9k
Plus RSUs and bonuses
End-to-end online platform for selling and buying homes
Be an early applicant
End-to-end online platform for selling and buying homes
1001+ employees
Be an early applicant
$95.2-130.9k
Plus RSUs and bonuses
1001+ employees
Company mission
To power life's progress one move at a time.
Role
Who you are
- We are seeking a passionate and resourceful Organic Social Lead to own and elevate Opendoor's presence across all social media platforms
- You are a true creator at heart—a storyteller who can script, shoot, and edit compelling content independently
- You live and breathe social trends and understand how to translate a powerful brand mission into platform-native content that stops the scroll
- This role sits within the Growth organization and is perfect for a self-starter who thrives on autonomy and is excited to make a measurable impact
- 4+ years of hands-on experience managing and growing organic social media channels for a consumer brand
- A portfolio that showcases your ability to create high-performing social content from scratch, with a strong emphasis on short-form video
- Proven expertise as a solo creator, comfortable with every stage of production and requiring minimal oversight
- Proficiency with mobile-first video editing tools (e.g., CapCut, in-app platform editors) and basic graphic design tools (e.g., Canva, Figma)
- Exceptional social-first copywriting skills, with the ability to craft compelling hooks and captions that capture attention and drive engagement
- A true self-starter attitude, with the ability to work quickly and adapt in a fast-paced, evolving environment. You have a clear bar for when to ship a scrappy v1 versus a more polished piece of work
- Strong understanding of social media analytics and the ability to translate data into actionable insights
- Fluency with AI-assisted ideation and production tools to enhance creativity and efficiency. Familiarity with building reusable prompts or component kits is a huge plus
- A demonstrated ability to operate in fast cycles, turning around concepts in 24-48 hours and iterating multiple times a week based on performance
What the job involves
- As our dedicated organic social expert, you will be a one-person creative engine responsible for the entire content lifecycle—from initial concept to final post
- This is a foundational role with the opportunity to define our voice, build our community, and create content that turns followers into fans and fans into customers
- Develop & Execute Strategy: Define and execute a comprehensive organic social media strategy for platforms like Instagram, TikTok, LinkedIn, Facebook, and YouTube, aligning with our brand narrative and business goals
- End-to-End Content Creation: Act as a self-contained creator: concepting, scripting, shooting, editing, and publishing a high volume of compelling content. This includes short-form video (Reels, TikToks), static graphics, carousels, and engaging stories
- Own the Calendar: Manage the day-to-day social media content calendar, ensuring a consistent and engaging cadence of high-quality content
- Community Engagement: Act as the voice of Opendoor, actively engaging with our community by responding to comments, messages, and mentions in a timely and on-brand manner
- Analyze & Optimize: Track, analyze, and report on key social media metrics (engagement, reach, follower growth, traffic) to inform and optimize your content strategy
- Trend Spotting: Stay on the cutting edge of social media trends, platform updates, and emerging technologies to ensure Opendoor’s content is fresh, relevant, and innovative
- Collaborate Cross-Functionally: Partner closely with the Brand, Content, and broader Growth marketing teams to create cohesive campaigns and amplify key company messages
- Manage external resources as needed: On larger projects, help brief and manage external creative resources
Our take
Opendoor makes selling homes easy and stress-free by cutting out the prolonged processing time usually involved with a sale. Sellers can offload a house quickly and easily to the company for cash and a 6-9% fee. Currently operating in a growing number of markets nationwide, Opendoor has chimed well with millennials who gel quickly with online businesses that offer solutions to problems they encounter.
This buying and selling model doesn't come without risk. The longer Opendoor keeps a property, the lower its profit margin. However, Opendoor's performance has been anything but disappointing; it went public in 2021, with its pre-SPAC merger presentation calling for $3.5 billion in revenue. Its actual revenue trounced it, coming in at $8 billion - more than double its estimate.
Opendoor's largest competitor Zillow dropped out of the space in late 2021 because it struggled to price the homes it acquired accurately. Opendoor's closest remaining competitor is Offerpad, which does just a fraction of the transaction volume that Opendoor does. With strong earnings coming out of 2024, if Opendoor can continue to ride on this success long term it will have an enormous lead on existing and future competitors, giving it a shot to become the overwhelming market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2019
$300m
SERIES F
Sep 2018
$400m
SERIES F
Total funding: $1.5bn
Company benefits
- Save for tomorrow: Select our Pre-tax or Roth 401k plans to save towards retirement
- Healthy healthcare: Medical, dental and vision is 100% covered for employees
- Family planning: We offer specialty programs like Carrot, Cleo & Ginger
- Flexible vacation: Most of our team take at least 20 days off per year to decompress and be their best
- Resource groups: Join the group that works for you
- Income protection: 100% company sponsored: life insurance short term and long term disability
- Other: Flexible spending account, commuter benefit, employee assistance programs, and paid parental leave
Company HQ
Financial District, San Francisco, CA
Leadership
Carrie Wheeler
(CEO)Initially joined Opendoor in 2019 as a Board Member, before becoming the CFO in 2020 and CEO in 2022. Previously a Partner and the Head of Retail and COnsumer Investing at TPG Capital as well as an Analyst at Goldman Sachs.
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