Influencer Specialist, SharkNinja
Beauty
+ Equity
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
+ Equity
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 2-3 years of experience in influencer marketing, digital marketing, or social media marketing
- Proven track record of managing successful influencer campaigns across platforms such as Instagram, TikTok, YouTube, etc
- Experience working with both macro (100k+ followers) and micro (10k-100k followers) influencers
- Strong understanding of social media platforms, influencer trends, and content creation
- Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, TikTok Insights, etc.)
- Excellent communication, negotiation, and interpersonal skills
- Strong organizational and project management skills; ability to manage multiple campaigns simultaneously
- Creative thinker with attention to detail and a passion for staying ahead of industry trends
- Familiarity with influencer marketing platforms (e.g., AspireIQ, Traackr, Upfluence) is a plus
- Previous experience working with influencers in specific industries (e.g., fashion, beauty, wellness, tech, etc.)
- Familiarity with SEO, content marketing, and digital marketing strategies
- Experience with video content creation and editing is a plus
- You thrive in a fast-paced, dynamic environment and are always looking for innovative ways to improve performance and drive results
- You have a passion for analyzing data and using insights to optimize future campaigns and strategies
- You work well with cross-functional teams and are adept at managing relationships with internal stakeholders and external partners
- You’re comfortable adjusting to rapidly changing digital marketing landscapes and are quick to adapt to emerging trends and platforms
What the job involves
- We are seeking an innovative and results-driven Influencer Specialist to join our social team
- The ideal candidate will have a passion for digital marketing, social media, and building relationships with influencers
- You will be responsible for managing and executing influencer marketing strategies that align with our brand objectives and drive customer engagement, awareness, and conversions
- As an Influencer Specialist, you will collaborate with influencers across platforms like Instagram, TikTok, YouTube, and more, overseeing campaigns from inception to reporting
- You will also work closely with internal marketing, creative, and brand teams to ensure campaigns align with our overall marketing strategies and business goals
- Under guidance of senior team members research, identify, and establish relationships with influencers across social platforms (Instagram, TikTok, YouTube, etc.). Assist with maintenance of influencer databases and collaborate with influencers and their managers to select the best partners for campaigns
- Assist the influencer manager with campaign execution like content approval, and delivery timelines
- Assist influencer manager with tracking campaign performance using tools like Google Analytics, Instagram Insights, TikTok Analytics, and other social media analytics platforms
- Assist influencer manager with requesting and shipping samples
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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