Content Marketing Manager, Hippo Insurance
$87-135k
+ Equity
Office located in Palo Alto, CA
Digital home-insurance provider
Open for applications
Digital home-insurance provider
501-1000 employees
Open for applications
$87-135k
+ Equity
Office located in Palo Alto, CA
501-1000 employees
Company mission
To change how people think about home care and home insurance.
Role
Who you are
- A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content
- A highly organized editor with a track record of delivering quality content on deadline
- An SEO-savvy content marketer who understands organic growth strategies
- An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style
- A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals
- A cross-functional collaborator who can partner with designers, product marketers, and communications teams
- A growth minded thinker who leans on data to refine and elevate content performance
- 5+ years of content marketing or editorial experience, preferably in a regulated industry
- Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content
- Experience managing SEO-driven content strategies and managing to organic traffic goals
- Familiarity with paid social content strategies and experience developing content that supports performance marketing goals
- Experience working with designers to create visually compelling, brand-aligned content
- Proven track record of managing content teams and/or freelance writers and agencies
- Ability to handle cross-functional projects and collaborate across marketing and product teams
- Highly organized, deadline-driven, and adaptable to a fast-paced environment
What the job involves
- Reporting to: Director, Communications
- Hippo is seeking a content specialist to develop and lead an editorial program that drives strong results
- This role will be instrumental in overseeing high-quality, strategic content that supports B2B, B2B2C, and D2C initiatives, enhancing our S EO performance, and strengthening our brand’s thought leadership in the insurance and home protection space
- You’ll manage editorial planning and the development and tracking of content performance, while collaborating cross-functionally to ensure content aligns with Hippo’s brand guidelines and supports marketing and business goals
- You’ll partner with internal and external content creators, manage agencies, and leverage insights to develop compelling, multi-purpose content that serves our business objectives
- Grow Hippo’s editorial strategy by developing a content strategy that serves B2B, B2B2C, and D2C channels
- Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with allotted budget
- Develop and oversee editorial calendars to ensure a steady cadence of high-quality content
- Work closely with internal insurance experts to transform technical topics into consumer and partner friendly, insightful content
- Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry
- Manage content workflows, including working with freelance writers, designers, and legal
- Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral)
- Track and analyze content performance to refine strategy
- Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant
Our take
Hippo Insurance is a disrupter brand in the insurance market, using technology to change the way home insurance is managed. Based on smart home monitoring systems, clients can monitor the security of their homes and fix minor issues that may turn into larger ones later down the line.
Part of the new 'insurtech' revolution, Hippo Insurance brings a modern way of thinking to the somewhat outdated insurance market. Headquartered in Palo Alto, Hippo is technology-first and AI-driven. Its policies and services are currently available to 80% of US homeowners across 37 states.
The multi-unicorn company has garnered interest from established insurers and home-building companies eager to ride the insurtech wave. However, following a completed business combination with Reinvent Technology Partners Z in 2021, 83% of the latter's raised capital was withdrawn from Hippo. Though it still began trading at a value of $5 billion that year, Hippo's dramatic change of fortunes with Reinvent exemplifies how unpredictable the insurtech market can be, even for major players.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$350m
CONVERTIBLE
Jul 2020
$150m
SERIES E
Total funding: $709m
Company benefits
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
Company HQ
University South, Palo Alto, CA
Leadership
Assaf Wand
(Executive Chairman)Obtained an MBA from the University of Chicago. Was a Senior Associate at McKinsey. Founded Sabi in 2009, and co-founded Hippo in 2015.
Eyal Navon
(CTO)Eyal has a background in Software Engineering with the Israel Defence Forces and various startups. They then founded a Software Design Studio and a Software Consultancy before co-founding Hippo.
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