Director of Content Marketing, Visier

• A sense of ownership and autonomy, with a strong perspective on what excellence in content marketing looks like
• A track record of developing and implementing content strategies that leverage diverse formats to engage key personas throughout the buyer journey - contributing to business and brand growth
• Ability to establish content KPIs and performance tracking to report on content impact
• Strategic and results-oriented mindset with a penchant for being incredibly organized
• Strong stakeholder management and communication skills
• 7+ years of experience in B2B content marketing, plus if Enterprise content marketing
• Interest in testing, bold initiatives, and taking risks

Desirable

• We’re looking for a Director of Content Marketing to join our team. In this role, you'll be instrumental in planning and executing a high-performing content marketing strategy that directly contributes to Visier’s future vision, revenue growth, and brand recognition
• You will be responsible for developing and executing a comprehensive content strategy in collaboration with the VP of Communications & Content, and ensuring the creation of impactful content that resonates with our target audiences across all stages of the customer journey
• This role reports to the VP of Communications & Content and will collaborate closely with various teams, including Brand, Product Marketing, Demand Generation, Sales, People Team and more
• Develop and execute content strategy aligned with business goals - across multiple audience personas across the buyer and customer journey
• Implement content processes for efficient and effective content creation
• Oversee full-funnel content creation for key personas across various formats and channels
• Effectively manage and collaborate with stakeholders in Marketing, Sales, Customer Success and the Leadership team
• Write, edit, and oversee Content excellence across a global team, upholding and helping to iterate on our brand guidelines and voice and tone
• Establish, track, and report on content KPIs to demonstrate business impact
• Build relationships with internal and external content partners including our lead researcher, executive thought leaders, and industry analysts and influencers
• Help manage the content budget and resources
• Stay updated on industry trends and best practices, utilizing the latest technologies and suggesting new ways of working for efficiency and excellence