Integrated Marketing Manager, Coupa
$104-135k
Business spending management platform
Job no longer available
Business spending management platform
1001+ employees
Job no longer available
$104-135k
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- If you're a bold, strategic B2B marketer who thrives on building high-impact campaigns that influence market perception, accelerate pipeline, and create lasting customer value—Coupa, the global leader in AI-Native Total Spend Management, wants to meet you
- 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology
- Proven track record of building integrated, cross-functional campaigns that influence awareness, engagement, and most importantly for this role—pipeline
- A deep understanding of the modern B2B buying journey, particularly for the Finance persona, and how to engage and convert key personas across the funnel
- Curiosity and hands-on familiarity with emerging AI technologies, with a proactive mindset toward leveraging AI to enhance campaign performance, improve efficiency, and elevate the quality of work and outcomes
- Strong technical fluency with marketing and sales tools, combined with an aptitude for quickly learning—especially Marketo, 6sense, Salesforce, Folloze and related campaign orchestration platforms
- Experience partnering closely with Account-Based Marketing and Product & Solution Marketing teams to bring complex value propositions to life
- Strong project leadership and communication skills—you bring structure, energy, and alignment across multiple stakeholders and initiatives
- A passion for innovation, a bias toward action, and a clear customer-first mindset that inspires others to rally around a shared vision
- Exceptional storytelling skills, with the ability to translate complex concepts into compelling campaign messaging and assets
What the job involves
- We're looking for an Integrated Marketing Manager to lead campaign strategy and execution for North America—Coupa’s largest and most dynamic region. In this role, you'll go beyond typical campaign execution, driving meaningful change and elevating Coupa’s brand presence across the buying journey
- You’ll be responsible for turning strategy into action: delivering coordinated, cross-channel campaigns that not only generate demand, but inspire engagement, trust, and long-term growth
- You’ll partner with stakeholders across Sales, Product & Solution Marketing, Account-Based Marketing, Field Marketing, Brand, Digital, and Marketing Ops—bringing everyone together around a single goal: helping our customers succeed
- Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign, within the Americas Growth Marketing team, translating business goals and global messaging into regional, high-performing integrated programs
- Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays
- Champion the full buyer journey—mapping programs across awareness, consideration, and decision stages while aligning messaging and content to each persona and buying group
- Collaborate closely across teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives and Brand to align messaging, prioritize strategic plays, and drive impact across key segments
- Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze and more
- Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration
- Manage the campaign calendar across industries, personas, and solution areas—driving clarity, visibility, and momentum behind key priorities
- Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences
- Elevate how we show up in the market—ensuring consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact
- Solves challenges strategically by finding innovative solutions, testing new ideas, and exploring unconventional approaches to drive campaign success
Our take
In 2006, Coupa was created to be a provider of business spending management (BSM) services. Since then, it has grown into its niche with a comprehensive platform that enables companies to gain greater control over their spending, supply networks, chain optimisation, liquidity management and payment solutions.
Coupa has been recognized as a leading brand in third-party risk management (TPRM). Using AI software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Most recently, the company acquired intelligent document processing partner, Rossum, in a move set to strengthen its source-to-pay capabilities and expand AI-powered invoice automation across the wider platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company HQ
Town Center, Foster City, CA
Leadership
Leagh Turner
(CEO & Board Of Directors)Previously on the Board of Directors at Plan International Canada, was the Co-CEO of Ceridian and was COO at SAP.
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