Data Analytics Lead, Marshmallow
Retention
1-3 days a week in office
Accessible, tech-enabled insurance for those who step outside the norm
Open for applications
Accessible, tech-enabled insurance for those who step outside the norm
501-1000 employees
Open for applications
1-3 days a week in office
501-1000 employees
Company mission
To back those who find themselves on a different path, either by choice or by circumstance, helping the exceptions to the rules that others aren’t interested in serving.
Role
Who you are
- 6+ years in data analytics, with a focus on customer retention, lifecycle management, or customer success
- Proven experience leading data teams in fast-growing environments, ideally within a scale-up or tech company
- Experience with customer segmentation, behavioural analytics, and A/B testing frameworks
- Demonstrated ability to balance managerial responsibilities with hands-on data analysis as an individual contributor
- Proficiency in SQL for data analysis
- Hands-on experience with data visualisation tools like Looker
- Experience with dbt for data transformations
- Experience working with cloud data warehouses, particularly Snowflake
- Familiarity with statistical methods and machine learning models applied to customer behaviour analysis is a plus
- Python (Nice to Have): While not essential, knowledge of Python or R for advanced analytics is a plus
- Strong leadership, communication, and interpersonal skills
- Ability to work in a fast-paced, collaborative environment and manage multiple priorities
- Excellent problem-solving skills with a customer-centric mindset
What the job involves
- We are looking for a Data Analytics Lead to join our Retention Tribe and take charge of our data-driven efforts
- In this role, you will operate as both a Manager and an Individual Contributor (IC), guiding a talented team while also directly driving analyses that inform key decisions around customer retention, product engagement, and lifecycle strategies
- Define and lead the analytics vision for the Retention Tribe, aligning with company goals to maximise customer retention and lifetime value
- Develop and manage KPIs and performance metrics to measure the effectiveness of retention strategies, identifying opportunities for improvement
- Act as the go-to expert for customer retention data, providing actionable insights to product, marketing, and customer success teams
- Conduct hands-on analysis of customer behaviour, segmentation, and lifecycle data, uncovering key trends that drive engagement and retention
- Create dashboards, reports, and visualisations that provide stakeholders with a clear view of performance, enabling faster and smarter decision-making
- Run experiments and A/B tests, using statistical methods to assess their impact on customer retention and loyalty
- Lead and mentor a team of data analysts, ensuring their professional development and the delivery of high-quality analysis
- Balance the role of an IC with managerial responsibilities, efficiently managing time between conducting your own analyses and supporting the team
- Foster a culture of data curiosity, experimentation, and continuous learning within the team and across the organisation
- Build and maintain dashboards, reports, and visualisations to track customer engagement, churn, and retention trends
- Analyse customer behaviour, segmentation, and cohort data to understand key drivers of retention and develop targeted intervention strategies
- Collaborate with engineering and data science teams to optimise data pipelines and ensure accuracy in tracking and measurement
- Work closely with the product, marketing, and customer success teams to create experiments, A/B tests, and initiatives aimed at increasing customer engagement and loyalty
- Present data findings and recommendations to senior leadership, influencing strategic decisions for retention-focused initiatives
- Stay ahead of industry trends, emerging tools, and technologies in analytics, and apply best practices to continuously improve the team’s analytical capabilities
- Proactively identify data gaps and work with data engineers to ensure the right data is captured for analysis
Salary benchmarks
Our take
For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.
Car insurers generally quotes drivers according to population data, and many drivers are overcharged due to age and demographic. By leveraging data and proprietary technology, Marshmallow can offer more accurate and personalised quotes delivered in minutes, meaning lower fees for drivers. Naturally, this approach has proven popular, with Marshmallow garnering impressive reviews and accolades since it first launched.
The insurtech space is becoming increasingly competitive, and more and more tech companies are moving into the car insurance space, so the company is currently looking to expand into other insurance areas. Marshmallow’s unicorn status is a clear indicator of the company’s ongoing success and scalability, and will help to facilitate this diversification.
For now, the company is focused on helping those outside the norm, such as those who have uprooted their lives and moved to the UK. But in the future, it hopes to expand to any group of people who are unfairly marginalised and whose problems Marshmallow is uniquely positioned to solve.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
27% employee growth in 12 months
Company
Employee endorsements
Open and honest communication
"At Marshmallow information is 'over-shared' and this starts from the CEOs and continues through the organisation. People across the business are..."
Funding (last 2 of 4 rounds)
Sep 2021
$83m
SERIES B
Nov 2020
$30m
SERIES A
Total funding: $118.2m
Company benefits
- Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too.
- Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want.
- Competitive bonus scheme - designed to reward and recognise high performance 🌟
- Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality.

- Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional.
- Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible.
- Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset.
- Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more.
Company values
- We have a bias for action - We carry urgency into our every day, knowing that only by making daily progress can we drive long-term growth
- We are challenging and honest - We optimise for truth and progress, which requires us to never shy away from difficult conversations with each other
- We take ownership - We take on challenges, and put our hands up when things go wrong
- We are selfless - We work hard, together and without ego
- We are bold - To serve our customers best, we experiment relentlessly, make tough decisions and go where others won’t
- We simplify for success- We don’t overcomplicate or try to be too clever. Less is more
Company HQ
Old Street, London, UK
Articles
Leadership
Oliver Kent-Braham
(Co-CEO)Previously worked in Growth & Partnerships at Yoti and Leveraged Finance at Investec. Previously founded Reel Money.
David Goaté
(Chief Architect)Previously Software Architect at Yoti, also worked as a software engineer at Homeseller, Cognitran and IG.
Alexander Kent-Braham
(Co-CEO)Previously worked in Product at Yoti. Also co-founded Reel Money and was an Analyst at hedge fund QCM.
People progressing
Joined as Software Engineer, being promoted to Technical Team Lead after 10 months.
Diversity, Equity & Inclusion at Marshmallow
- To solve big problems, we need exceptional people from all walks of life. We're creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table. Belonging - As a community, we foster an environment where everyone feels supported and safe to bring their authentic self to work. Recognition - We recognise and celebrate the differences in our experiences, understanding that our unique contributions help us collectively deliver our best work. Influence - We’re empowered to share our voice and have influence. We value diversity of thought, knowing we are better through our collective perspectives and experiences.
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