Email Marketing Specialist, IXL Learning
$70-75k
More information about location
4-5 days a week in office (San Mateo, CA)
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
$70-75k
More information about location
4-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree required
- 1-2 years of email marketing experience, preferably in consumer marketing
- 1+ years of experience working within an ESP such as Salesforce Marketing Cloud or Acoustic
- A strong understanding of email best practices
- HTML and SQL knowledge are a plus
- Exceptional project management skills, ability to multitask and familiarity with Jira or similar
- Experience with graphic design tools such as Figma, Photoshop, and Canva
- Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
- Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
- You care about the details: You have an eye for design and an instinct for what email content will resonate with consumers, and you take extra steps to ensure that emails are flawless before launching
What the job involves
- IXL Learning, developer of personalized learning products used by millions of people globally, is looking for an Email Marketing Specialist
- As a part of our growing Email Marketing team, you will help elevate our email marketing program and engage our customer and prospective base of administrators, educators, and families at all stages of their lifecycle. #LI-GW1
- You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery
- Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience
- The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education
- Produce and launch email campaigns in Salesforce Marketing Cloud and Acoustic
- Project-manage emails as they move through all steps of the email channel including design reviews, list segmentation, coding, QA, scheduling and reporting
- Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more
- Monitor analytics and produce reports to help the channel measure and optimize results
- Report results and learnings within the team and to business stakeholders
- Ensure the success of email execution by conducting thorough QA of all email elements
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
Salary benchmarks
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