Performance Marketing Senior Analyst, Grow Therapy
$114-133k
+ Equity opportunities
More information about location
3 days a week in office
Online therapy platform
Be an early applicant
Online therapy platform
1001+ employees
Be an early applicant
$114-133k
+ Equity opportunities
More information about location
3 days a week in office
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- You’ll balance attention to detail with a bias toward action - you ship experiments quickly, learn fast, and iterate
- You're excited by the challenge of unlocking growth in competitive markets where traditional tactics may be saturated, and energized by mission-driven work
- 3+ years of hands-on experience in performance marketing and growth operations, managing substantial budgets with a proven track record of driving results (strong proficiency in Meta and LinkedIn advertising required, healthcare and/or two-sided platform experience a plus)
- Possess analytical rigor with the ability to translate complex data into clear insights and actionable recommendations for cross-functional stakeholders
- Experience navigating a Martech stack; both in leveraging existing tools to improve process/generate insights and in identifying gaps where new vendors could drive further growth (HubSpot, Looker, and/or Tableau experience a plus)
- Strong problem-solving skills and an ownership mindset; you take initiative and can build and execute in ambiguous environments
- Proven ability to manage recurring workflows and optimize for speed and accuracy
- Excellent communication and collaboration skills, with comfort managing external vendors
- Comfort with AI tools for marketing operations (ChatGPT, Claude, etc.) and eagerness to integrate them into daily workflows
- If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume
What the job involves
- We’re looking for a Performance Marketing Senior Analyst to drive the growth of our acquisition channels, with a focus on bringing new providers into Grow’s network
- You’ll own acquisition touchpoints that attract, engage, and convert prospective providers - from running paid campaigns to supporting referral programs and job listings
- You’ll balance operational precision with creative execution to ensure every marketing initiative is optimized to hit performance goals
- In this role, you’ll have the opportunity to drive and support on various marketing initiatives and operational needs across both client and provider acquisition
- You’ll collaborate cross-functionally with internal partners as well as manage agency and vendor relationships to deliver measurable results with speed
- The best fit for this role will question assumptions and dig deeper when numbers don't add up, rather than accepting surface-level explanations
- Optimize and scale performance across core ad channels, job board placements, and acquisition workflows to support network expansion
- Build, launch, and manage new ad campaigns and content across paid channels (Meta, LinkedIn, Google ecosystem, emerging channels, etc)
- Conduct rigorous A/B testing on ad creative, audience targeting, landing pages, and bidding strategies to continuously improve CAC and conversion rates
- Partner with internal teams and agencies to ideate on briefs and develop creative assets that drive engagement and elevate brand storytelling
- Support on the provider referral program, monitoring funnel performance and identifying opportunities to improve participation and conversion
- Identify opportunities to improve process across end to end marketing workflows, increasing speed of ad campaign builds and launches while maintaining a high bar for quality
- Build and maintain performance dashboards tracking key funnel metrics from impression to provider onboarding, enabling quick identification of gaps and improvement opportunities
- Deliver performance analysis and strategic recommendations to optimize budget allocation across channels
- Manage vendor and partner relationships to ensure consistent delivery and brand alignment, while also evaluating new partners to elevate performance
- Growth Impact: Directly shape the expansion of our national provider network while contributing to overall marketing portfolio improvement and growth
- Operational + Creative Blend: Bridge creative strategy with operational execution to drive measurable results. You’ll be given autonomy to build and own critical projects
- Mission Alignment: Help bring high quality mental health care to communities nationwide, driving referrals for providers and unlocking access to excellent care for clients
- Collaborative Team: Opportunity to partner with and learn from experts across recruitment/provider experience, growth marketing, creative, data, product, and legal
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$88m
SERIES C
Sep 2022
$45m
SERIES B
Total funding: $148m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
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