Lifecycle Marketing Manager, Thesis
$120-155k
+ Equity
Office located in Flatiron, NY
Personalized brain supplements
Be an early applicant
Personalized brain supplements
21-100 employees
Be an early applicant
$120-155k
+ Equity
Office located in Flatiron, NY
21-100 employees
Company mission
To promote mental health and wellness for everyone.
Role
Who you are
- 4+ years experience managing lifecycle in a high growth environment
- Demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries
- Deep understanding and hands-on experience with CRM and lifecycle platforms, including Klaviyo, Attentive, Braze, and others
- Proficiency in data analysis tools and techniques
- Strong cross functional leadership and communication skills, with the ability to collaborate effectively across teams
- Experience working with subscription-based business models and managing customer lifecycle journeys
- Knowledge of Looker, Tableau, or similar data visualization tools is a plus
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
What the job involves
- As the Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement, retention, and loyalty throughout their journey with our company. You will lead the development and execution of strategic lifecycle marketing initiatives, leveraging your expertise in CRM and lifecycle platforms to deliver personalized and impactful experiences for our customers. Working cross-functionally with teams across the organization, you will oversee the end-to-end customer experience, from acquisition to retention, utilizing data-driven insights to optimize campaigns and drive business growth
- Oversee the implementation and rigorous optimization of lifecycle marketing strategies using CRM and lifecycle platforms
- Use deep familiarity and expertise with marketing software to drive subscription and recurring revenue-based marketing initiatives
- Demonstrate strong proficiency in data management and reporting, ideally including SQL, ETL, and data transformation techniques
- Collaborate with the technical teams to ensure seamless integration and operation of marketing automation tools
- Develop and execute email, SMS, and push notification campaigns
- Direct end-to-end customer experience initiatives to enhance customer satisfaction and loyalty
- Analyze key metrics such as lifetime value (LTV), reorder rates, upgrade rates, cancellation rates, and churn to drive actionable insights and optimize marketing strategies
- Conduct cohort analysis to identify trends and patterns in customer behavior and engagement
- Demonstrate a creative and technical aptitude to innovate marketing strategies and campaigns
Our take
Thesis is a company that provides personalized supplements to support and improve brain function. As the first company to take a tailored approach to the field of nootropics, the company's approach stands out among other brain supplement providers, and it makes it one to watch moving forward.
Using Thesis is fairly easy too. Customers take a short quiz that includes their goals and insights into their brain chemistry, then receive a starter kit of four sample blends. Then, dependent on their experience, they can further tailor their package with help from a wellness coach and nootropics experts.
Thesis' products are all formulated with proven active ingredients, and have been well-received so far, boasting a host of positive reviews. With good funding secured, the company is moving ahead with key hires and expand out its product selection, as well as invest in more clinical trials.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$8.4m
SERIES A
Oct 2022
$5.1m
SEED
Total funding: $13.7m
Company benefits
- 🩺 Health, dental, and vision plans with HSA, FSA and pre-tax commuter benefits for parking and transit
- 📈 401k to help you plan for the future
- 🏖 Unlimited PTO and hybrid work schedule because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your well-being (e.g., massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park
Company HQ
Flatiron District, New York, NY
Leadership
Dan Freed
(Co-Founder)Former Head of Operations at Hickory. Prior to this, they worked as a chef for a number of years.
Salary benchmarks
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