Junior Performance Marketing Executive, Universal Music Group
Music-based entertainment
Be an early applicant
Music-based entertainment
1001+ employees
Be an early applicant
1001+ employees
Company mission
To shape culture through the power of artistry.
Role
Who you are
- We are seeking a creative, enthusiastic and data-orientated Junior Performance Marketing Executive to join our marketing team at Universal Music Ireland
- This is an exciting opportunity for someone with 1-2 years of experience in digital marketing to contribute directly to our fan orientated customer acquisition and audience strategies
- You will be data driven with a creative mindset and instrumental in executing, optimizing, and reporting on our digital advertising campaigns across various platforms
- 1-2 Years Experience in Performance Marketing (Agency or in-house)
- Degree in Marketing or industry equivalent
- A deep passion for music, and an understanding of the music business
- Experience in digital media marketing within the music, entertainment, live or youth-driven consumer industries
- Strong creative sensibility
- Passionate about growing audiences for artists and taking new and fresh approaches in the pursuit of growth
- Experience working with external agencies and experts
- Deadline and detail oriented
- Knowledge of creative production workflows and asset versioning for digital channels
- Experience with first-person data and audience segmentation
- Experience with operational campaign budgets
What the job involves
- The Junior Performance Marketing Executive role is part of the Marketing & Audience teams who are responsible for creating compelling marketing campaigns for our frontline, domestic and catalogue roster as well as our eCommerce and commercial initiatives
- You’ll be responsible for the planning and execution of our paid growth strategies across both International and Domestic artists
- You will engage new audiences across key digital marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences
- Plan & execute best-in-class performance marketing campaigns for UMG, UMI & Claddagh artists, their catalogue and associated brands as well as helping to grow our eCommerce audience
- Plan and execute integrated digital campaigns across paid, owned and earned media channels including TikTok, Meta, YouTube, Google, Snapchat, CRM, Shopify & Third-Party Ad-Manager Tools
- Strategically align digital campaign activity with audience development initiatives including CRM, Fan Segmentation, Audience Engagement Strategies to help further grow fanbases & consumption in IE & Rest of World
- Contribute to creative brainstorms for artist and channel campaigns. You will bring platform knowledge, audience insight, market and performance trends to the wider team to help bring campaigns to life
- Showcase a keen and passionate understanding of how listeners, across different generations discover and engage with artists and their music
- Aid with educating the Audience & marketing teams on best-practices and data-driven performance marketing updates
- Develop effective paid campaigns that use storytelling to connect with new fans & super fans alike
- Regularly identify target audiences and analyse their characteristics, behaviours, and media habits
- Develop and deliver real-time recommendations based on campaign performance
- Develop, with the marketing & audience teams, impactful & effective advertising assets
Our take
Universal Music Group (UMG) was founded in 1998 and it has grown rapidly and steadily since, now establishing a position as one of the "Big Three" record labels (alongside Sony Music and Warner Music Group).
UMG differentiates itself from competitors with its internal links across business functions. Each artist can access the best recording technologies, merchandising services, management services, and live music services, as well as much more. This is not provided by other smaller and even larger companies, meaning UMG is in a unique position to build each artist’s “brand”.
UMG became a publicly traded company in late 2021 and has used funds to finance its international expansion. Valued at over $49.8 billion, this global music leader looks to remain in a strong position for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Santa Monica, CA
Leadership
Lucian Grainge
(CEO & Chairman)Worked in the music business for his entire career. He has been named the most powerful person in the music business on four occasions in the 2010s by Billboard.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Universal Music Group