Growth Marketing Manager, Pinwheel
B2B
$125-147k
+ Equity
More information about location
3 days a week in office (Union Square, NY)
API for payroll connectivity
Be an early applicant
API for payroll connectivity
21-100 employees
Be an early applicant
$125-147k
+ Equity
More information about location
3 days a week in office (Union Square, NY)
21-100 employees
Company mission
To help financial institutions win and keep customers by delivering flawless customer experiences.
Role
Who you are
- 5+ years of progressive experience, including a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment
- Proven record of email channel marketing expertise spanning audience strategy, campaign strategy, creative strategy, Hubspot campaign execution, database management, deliverability, and performance optimization
- Deep experience in Hubspot operations and Salesforce integration; ability to design and scale systems for campaign management and optimization
- Ability to execute at a high level (directly & via others) with full accountability for hitting weekly and monthly pipeline metrics. Ability to own mistakes and learn from them
- Highly analytical and metrics-driven; comfort using data to drive decisions
- Mastery of performance facts and ability to communicate them clearly, thinking about performance constantly
- Collaborative; track record of delivering outsized results by partnering with others cross-functionally to drive continuous improvement
- Possess a high degree of accountability as well as comfort operating autonomously within a fast-paced, ambiguous environment
- As a Growth Marketer, you have a passion for performance, are obsessed with results, and are motivated by the pressure to deliver a qualified sales pipeline week-over-week as we work to achieve Pinwheel’s growth goals
- The ideal candidate will be a Hubspot/Salesforce strategist, have a deep understanding of SaaS and B2B demand generation and sales pipeline operations, and will be able to independently design and lead multi-channel campaigns from concept to execution to measurement
What the job involves
- Develop, own, and execute the overarching strategy for demand gen campaigns that span product content, customer announcements, case studies, webinars, white papers, and more to meet pipeline and revenue targets
- Lead campaign development end-to-end, from concept and planning, to development, production, launch and performance measurement
- Direct and optimize use of HubSpot and Salesforce systems; create repeatable, automated processes that drive predictable pipeline generation
- Create brand-aligned content driven by performance data across email, social and landing pages
- Create and maintain a dynamic weekly campaign calendar, incorporating learnings and funnel data to prioritize the highest-impact efforts, taking accountability for cross-functional team content collaboration deadlines
- Partner directly with SDRs and Account Executives on the demand gen campaigns running to set them up for success and build a closed-loop feedback system that accelerates lead quality and conversion, iterating over time
- Analyze, forecast, and report on campaign ROI and pipeline contribution; use insights to reallocate resources and inform strategy
- Represent demand generation performance in marketing and leadership forums, sharing key trends, wins and learnings to help the broader sales and marketing team set strategy and plan effectively
Our take
Pinwheel builds an API that helps Neobanks access and modify their customers' payroll services. It's primarily focused on enabling easy direct-deposit switches in order to promote a fairer financial system for all.
Pinwheel is laser-focused on perfecting UX and product integration in this area, which has won the company coverage of over 70% of paid Americans, and nearly half of all Neobank direct-deposit switches. This secure market position will help it comfortably expand its client services into other API offerings like income verification.
As the US begins to competitively adopt the Open Banking methods already popular in the EU, Pinwheel has made some strategic partnerships, including Lumin Digital and Bankjoy. These collaborations are driving increased account activation and deposit growth for financial institutions, positioning Pinwheel as a key player in Open Banking methods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$50m
SERIES B
Jun 2021
$20m
SERIES A
Total funding: $77m
Company benefits
- Full medical, dental, and vision benefits
- 401K for retirement planning
- Paid parental leave
- Unlimited PTO
- Mentorship opportunities
- Free Citibike membership
- Team building initiatives
- Free mental health support
- Pet-friendly and snack-stocked office
- Pre-tax commuter benefits
- Hybrid-first work model
Company HQ
Kips Bay, New York, NY
Leadership
Kurtis Lin
(Co-Founder & CEO)Having studied at the University of California, Kurtis worked for UBS for a year before roles at Idean and Luxe as a General Manager for 2 years. After a year as Head of Business Operations at Volvo, he co-founded Pinwheel in July 2018, where he has served as CEO since.
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