Senior Manager of Brand and Industry Content, Houzz

• 12+ years of content marketing experience, ideally in B2B SaaS
• Strong writing, editing, and storytelling skills with a portfolio that shows range and impact
• Familiarity working with a headless CMS: experience working with headless CMS page layouts, optimizing slice/lego tags and other information hierarchy, and setting up slices for international site use
• Proven ability to develop and scale a content strategy that drives measurable business outcomes
• Experience collaborating with product marketing, demand gen, and sales teams
• Deep expertise in SEO, content distribution, and performance analytics
• Track record of managing editorial calendars, freelancers, and content budgets
• Comfortable operating in a fast-paced, high-growth environment with both strategic and hands-on execution

Desirable

• Houzz is looking for a Sr Manager, Brand and Industry Content, to build and lead Houzz Pro’s content program
• This is a high-impact role where you’ll own the content engine end-to-end — from developing thought leadership that elevates our brand, to creating assets that drive demand, to enabling sales with the right tools
• Develop and execute a content strategy aligned with our business goals, ICPs, and buyer journey
• Own the editorial calendar and ensure timely production of high-quality content across formats: blogs, guides, case studies, videos, webinars, and more
• Write, edit copy, and update popular content on the site to improve utility and freshness
• Own the product roadmap for our CMS, partnering with engineering stakeholders to create new article page features (e.g. interactive charts, sign up forms, etc.) that integrate with our sales and marketing funnels
• Collaborate with product marketing, demand generation, sales, and customer marketing to create assets that support campaigns, launches, and customer stories
• Partner with integrated marketing and the SEO and Social teams to drive distribution across owned, earned, and paid channels — optimizing for SEO, discoverability, and engagement
• Establish scalable content processes, managing in-house creators, freelancers, community experts and others as needed
• Define and report on KPIs (e.g., pipeline influence, traffic, engagement, conversions) to demonstrate ROI and continuously optimize
• Build and maintain a consistent brand voice and messaging framework across all content touchpoints

• To be considered for this role, we ask that you please enter a short explanation of how your expertise aligns with this role in the 'Additional Information' section of the application