Founding Growth Marketer, Healthtech-1

• A generalist - you've optimised multiple channels before
• Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions
• Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work
• Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace
• A ‘real’ person - you’re a great communicator and connect with NHS staff. Community is part of this job
• Transparent - you share what's working, flag what isn't, and don't need chasing for updates

Desirable

• Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down!
• As Founding Growth Marketer, you’ll be part of the growth team, supporting our sales motion by creating qualified leads and booking demos for your team mates. We would like you to initially focus on 2 channels: content distribution and community, before moving onto other channels
• Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team
• From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch
• Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1
• Key results:
• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grade your handover process as 5/5
• Nurture an engaged community of 100 by running 3 high impact events
• Month 1: Get the lay of the land & implement quick wins
• Understood our context, our current state, and where the biggest opportunities are
• Audited our existing marketing activity
• Built a strategy for nurturing leads using content marketing (channel 1)
• Set up attribution tracking
• Landing pages and website conversion improving with measurable uplift
• Identified and implemented 3 quick wins
• Generate 25 leads from channel 1
• Month 2: Double down on signals and start the 2nd channel
• Built a strategy for community and events (channel 2)
• Identified and implemented 3 quick wins for this channel
• Launched a referral or ambassador programme
• Hosted at least one community-building touchpoint
• Generate 50 leads from all channels
• Reporting is easy and accurate
• By day 90: Scale your channels
• Built automations that help you increase activity in both channels
• Grow both channels to national coverage
• Planned a quarter of community events
• Generate 100 leads from all channels
• You fully own:
• Your north star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution
• Community & events
• Website optimisation
• Consistency with brand and tone of voice consistency

• 👋 Intro chat - we want to understand how you think [20 mins]
• 🤿 CV deep-dive - we'll go through your background in detail [45 mins]
• 💼 A paid in-office work trial - you'll work on a real problem with us [6 hours]
• ⛩️ Principles interview - to understand your value system [1 hour]
• 🎉 Offer - celebrate and get you set up for success!