Senior CRM Data Analyst, Babylist
$166.2-199.4k
CAD $150,500 to $188,000. Plus equity and bonus opportunities
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
$166.2-199.4k
CAD $150,500 to $188,000. Plus equity and bonus opportunities
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- It is an individual contributor role with a high degree of autonomy, expected to independently own problem spaces, influence cross-functional partners, and elevate analytical rigor across teams
- You have 6+ years of relevant analytics experience, strong SQL skills, experience working with large datasets, and familiarity with modern analytics tools; experience in ecommerce or consumer products is a plus
- Highly motivated to drive tangible business impact through CRM and Lifecycle analytics across all channels and user touchpoints
- An excellent analytical problem solver with strong judgment in applying data to optimize lifecycle strategy, experimentation, and long-term customer value
- Thoughtful and pragmatic in balancing trusted Babylist knowledge content with action-oriented messaging, using data to guide tradeoffs
- Comfortable acting as a thought partner to CRM marketers and leadership, with the ability to influence strategy through clear, data-backed insights
- Experienced in designing and analyzing experiments and segmented campaigns that drive engagement, conversion, retention, and LTV
- Capable of extending analytical support into product-adjacent areas, such as user behavior analysis or feature impact, when priorities require
- Curious, highly driven to learn and grow, and comfortable operating independently in ambiguous problem spaces
- Experienced working alongside CRM and Lifecycle platforms (e.g., Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Customer.io), with a strong understanding of campaign execution, segmentation logic, journey building, and data flows required for accurate measurement
- You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations.You embrace using technology to enhance your work while keeping people at the center
What the job involves
- Babylist is looking for a Senior Data Analyst to support and scale our CRM and Lifecycle efforts across all channels and user touchpoints
- Babylist’s strength lies in the long-term relationship we build with families, and CRM plays a critical role in delivering the right content and actions at the right moments throughout that journey
- In this role, you will partner closely with CRM marketers and leadership to shape measurement strategy, lifetime value thinking, and experimentation across email, push, SMS, and emerging surfaces
- You will help find the right balance between trusted Babylist knowledge content and action-oriented messaging, designing, executing, and analyzing segmented campaigns that drive meaningful user and business value
- As a senior individual contributor, you will provide thought partnership on campaign performance, testing strategy, and optimization, ensuring CRM decisions are grounded in rigorous, data-driven insights
- While CRM is the primary focus, this role will also provide analytical support for select product and site-level initiatives, such as site merchandising or key product surfaces, as needed
- The role sits within the Data organization and reports directly to the Senior Manager of Product Analytics
- Drive meaningful, measurable impact by grounding CRM and Lifecycle decisions in rigorous analysis, experimentation, and long-term value thinking
- Design, execute, and analyze CRM experiments and campaigns that improve user engagement and business outcomes across email, push, SMS, and emerging surfaces
- Build, own, and evolve dashboards and reporting that provide clear visibility into lifecycle performance and opportunities for optimization
- Partner closely with CRM marketers and leadership to shape measurement frameworks, evaluate tradeoffs, and prioritize high-impact initiatives
- Partner with CRM and Lifecycle teams to evaluate and measure AI-driven capabilities (e.g., within CRM platforms and adjacent tools), assessing performance and tradeoffs relative to manual approaches through experimentation, analysis, and clear recommendations
- Support adjacent product analytics needs as capacity allows, helping teams better understand user behavior and the impact of new initiatives
- Own your domains end-to-end, maintaining a deep understanding of the users, surfaces, and business outcomes you support
- Manage stakeholder relationships, priorities, and analytical requirements on an ongoing basis, operating as a trusted senior individual contributor
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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