GTM Insights & Analytics Lead, Wrapbook
$110.4-174.4k
Salary dependent on location. Salary for candidates based in Canada: CA$128K – CA$150.4K
Media production payroll & insurance solution
Be an early applicant
Media production payroll & insurance solution
201-500 employees
Be an early applicant
$110.4-174.4k
Salary dependent on location. Salary for candidates based in Canada: CA$128K – CA$150.4K
201-500 employees
Company mission
To make the lives of those working in production better.
Role
Who you are
- Demonstrated track record in GTM analytics, revenue operations analytics, or business analytics within a B2B SaaS environment — with direct experience building reporting infrastructure that business partners use independently
- High proficiency in SQL and Python — defining the right question, structuring the logic to answer it, validating output, and maintaining it as underlying data or business definitions change
- Hands-on experience building dashboards and models in Tableau, Omni, Looker, or an equivalent BI platform
- Familiarity with Salesforce data models and object relationships as source inputs to Snowflake/dbt pipelines — leads, contacts, accounts, opportunities, campaigns, and activities
- Experience partnering with Finance on planning analytics — quota calibration, capacity modeling, and scenario analysis
- The ability to see horizontally across Sales, Marketing, and Finance data and identify patterns and connections that vertical ops roles miss
- Strong communication skills — you translate complex analysis into clear, decision-ready narrative for Sales leadership, Marketing, and the C-suite
- Bonus: experience with Marketo, Outreach, dbt, or modern data stack tooling (Snowflake, Fivetran, or equivalent)
What the job involves
- We are looking for a GTM Insights & Analytics Lead to serve as the horizontal analytical layer across Wrapbook's go-to-market organization
- Reporting to the Head of Revenue Operations, you'll build the BI reporting infrastructure that equips Sales, Marketing, and Finance with self-serve, trusted data — and own the analytical workstreams that require connecting data across functions in ways no single ops role can do cleanly
- Your work shows up in every pipeline review, every MBR, and every planning cycle because the infrastructure you build is what everyone in the room is looking at
- Build and maintain the core BI dashboard suite that gives Sales and Marketing self-serve, real-time visibility into pipeline health, funnel conversion, segment-level coverage, campaign contribution, rep attainment, and loss analysis
- Own the GTM data dictionary — metric definitions, filter logic, and calculation rules — and maintain it as the authoritative source of truth across Marketing, Sales, and Finance
- Own the analytical layer of the GTM forecast process: historical conversion rates, pipeline coverage analysis, stage-weighted modeling, and forecast variance diagnosis
- Lead annual bookings planning analysis — historical win rates, segment-level capacity modeling, coverage assessments, and quota calibration inputs — and partner with Strategic Finance on revenue forecasting and GTM investment analysis
- Build scenario models for pricing, segmentation, and GTM structure decisions as needed by RevOps and Sales leadership
- Track campaign performance relative to pipeline contribution goals by segment; surface what's generating pipeline, what isn't, and where investment is misallocated
- Partner with Analytics Engineering to ensure GTM data from Salesforce, Marketo, and adjacent systems is correctly modeled in the data warehouse — flag gaps, validate logic, and escalate data quality issues
- Lead ad-hoc analytical projects supporting key company initiatives: segmentation analysis, market sizing, cohort analysis, win/loss diagnostics, and product-GTM intersection analysis
Application process
- Submit your application today and a member of our Talent team will be in touch with you shortly!
Our take
Payroll systems for the production industry are long outdated, with the vast majority of administration still being completed manually, in person, and on paper. This forces cast and crew members to loose many hours in unpaid work and drives up production costs.
Wrapbook's app helps cast and crew complete onboarding, submit timecards and track payments. It offers touch and face ID and helps users track various filings as they pass through the system. Its position as one of the country’s only entertainment-compliant companies of its kind has given it a strong head start in its field.
The company's product is used by well-known production companies such as CollegeHumor, Creative Blood and JN, and serves over 1,000 companies in total. The company has earned Unicorn status, and continues to enhance the capabilities of its payroll platform such as through the acquisition of scheduling platform Cinapse.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
230% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2024
$20m
LATE VC
Nov 2021
$100m
SERIES B
Total funding: $150.4m
Company benefits
- Health & Benefits - choose from several customizable plans, including vision and dental
- Minimum Time Off - Everyone is encouraged to take at least 3 weeks off annually
- 401K & RRSP
- Work Remotely
- IT Setup for Your Home
- Lifestyle Perks - Wrapbook employees get a monthly stipend to treat themselves
- Stock Options
- Parental Leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Cameron Woodward
(Co-founder)Director of Interactive Marketing at Invisible Children. Next, Co-founded and Executive produced Sprinkle Lab for 8 years. Went on to Found and serve as CEO of Film Casualty Insurance Agency.
Ali Javid
(CEO & Co-founder)Formerly VP of Business Development at Body Labs, Business Development Manager at Intel Corporation and Director of Strategy and Finance at WebTuner Corp.
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