Marketing Data Analyst, GoHenry

• Hands-on technical experience in marketing analytics or similar roles
• Good knowledge of writing SQL in a data warehouse environment
• Experience with Google Analytics
• Familiarity working with data from common ad platforms such as Google Ads, Facebook Ads etc
• Proficient in building dashboards using a BI tool such as Tableau
• Proficient in Excel or Google Sheets

Desirable

• We are looking for an experienced and self-driven Marketing Data Analyst to work in our Data team, a group of ~12 data analysts, data engineers and analytics engineers
• The role will report into the Growth Analytics & Strategy Lead, with a dotted line into the Head of Growth to ensure close alignment with the Marketing team
• The Data team has recently deployed a new data platform built on Google Cloud and Tableau Cloud, where the bulk of analysis will be conducted using tools such as BigQuery, Tableau and Dataform
• There will also be a need to use other tools such as Mixpanel, Google Analytics and Adjust
• The successful candidate will develop analysis and reporting capabilities to deliver data insights required to measure, track and monitor new initiatives, marketing campaign improvements, and overall company OKRs
• You will be working with a wide variety of data, predominantly focussed in the Growth domain
• Provide insights and recommendations to the Marketing team, backed by analysis
• Assist in the design, implementation and reporting on analysis, related to enabling Marketing initiatives, experiments and strategy
• Own measurement in Marketing. Collaborate with your team on how to measure the performance of business marketing activities and find growth opportunities to scale marketing initiatives
• Help develop data-driven customer targeting and segmentation approaches
• Build a robust measurement framework to validate the effectiveness of optimisations and experiments, and help to design and conduct experiments
• Enhance accuracy in channel performance analysis, focusing on mobile attribution and StoreKit Ad Network
• Create forecasting and measure campaign performance across Marketing channels. Provide recommendations to the investment framework
• Investigate performance in marketing channels / platforms, finding the root cause of performance issues and providing recommendations on how to resolve and drive sales effectiveness
• Build and maintain dashboards to help the business with efficient decision-making
• Present results and insights to stakeholders
• Support the wider Data team with analysis, insights and implementation of data models
• Promote a strong data culture throughout the organisation, providing users with self-service tools, training and support
• Create and maintain documentation to help the business build a repository of learnings and contribute to the sharing of knowledge across the organisation