Product Marketing Manager, Lightspeed

• 3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in SaaS marketing, or with exposure to small business audiences
• Experience in positioning, messaging, and driving product growth
• Proven ability to collaborate across teams
• Experience in generating market insights and competitor intelligence
• Excellent project management and communication skills with cross-functional and cross-regional stakeholders to meet project objectives and deadlines
• Genuine interest in and curiosity in helping small businesses succeed
• Bilingual proficiency in English and German

Desirable

• The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany focused)
• Reporting to the Senior Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC
• Develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and act as the voice of the customer within the organization and ensure customer needs are addressed at each marketing touchpoint
• At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization
• You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help shape product roadmap and accelerate the launch and lifecycle management of your product portfolio
• Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints
• Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed
• Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution
• Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviors
• Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives
• Develop roadmaps of marketing initiatives that span the customer lifecycle, from initial launch through product adoption, onboarding and retention
• Track KPIs that will help drive the overall success of your product portfolio
• Being the go-to person for messaging around your product portfolio and value proposition
• Develop collaborative relationships with various cross-functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists
• Act as the key liaison for go-to-market teams in your region. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material
• Collaborate with Creative, Content, and Product teams to develop compelling, customer-centric content and campaigns that drive impact